Nike Marketing Communications Plan free essay sample

Nike + iPod [pic] Integrated Marketing Communications Plan Introduction Nike is a seller of athletic footwear and apparel with retail stores and distributors in over 160 countries around the world. Nike creates goods for a wide range of sports, and so they have competition from every sports brand there is, like Reebok and Adidas. With revenue of $15 billion in 2006 and the largest market share in the footwear industry, Nike, Inc. (Nike) is the leading company in the sports and fitness industry. Our Product (Nike+iPod)Nike and Apple formed branding alliances, hoping to utilize each other’s popularity and reputation to increase the sales of their own products. (Proudfoot, 2006) The first product launched by the companies is Nike+ iPod Sport Kit (Sport Kit), which is a wireless system that allows certain designated Nike shoes, Nike+, to send data to an iPod Nano. As the users begin exercising, information on time, distance, calories burned and pace is stored on the Nano (Mossberg Boehret, 2006). This co-branding effort generates several benefits for both parties.Firstly, this ground-breaking product will reinforce each company’s image as innovative and increase their brand equity. Also, the Sport Kit can invigorate and stimulate sales in the mature market for both companies (Anonymous, 2006). This report is a strategy statement that offers a general overview on the dynamics of the industry regarding Nike + iPod’s target market, positioning, competition, SWOT analysis, big idea, and the media used to assist the company increase its’ market share and sales through the product of Nike+ iPod Sport Kit and Nike+ shoes by the end of 2008.Purpose Our campaign is designed to announce the launch of our new product Nike+iPod (Sport Kit), which is a wireless system that allows certain designated Nike shoes, Nike+, to send data to an iPod Nano. Nike is committed to bring inspiration and innovation to athletes. It positions itself as having cutting-edge technology while enhancing athlete’s competitiveness. Target Market The current target market for the product Nike + iPod are elite runners, who are more likely to purchase shoes from the running brand, such as New Balance and Asics.Therefore, it is a narrow target market, in which Nike may confront barriers as most of its sales are generated from the general sports market instead of professional athletes. Therefore, the current target segment is not large enough to generate sales or potential future growth. As a result, we believe that the current target segment of elite runners should be redefined and expanded to include sport fashionistas, technology savvy footwear customers, and people who are interested in sports in general. This would make the product appeal to a broader general public and increase sales potential.This new target market would be defined as sportive adolescents to early boomers of both genders living in the Unit ed Arab Emirates, who love music and love anything that incorporates music into their daily life. These people’s new best friend is their iPod; they carry it with them everywhere, love to escape boredom by listening to music. They love to show off their gizmos. They are laidback and like to look or be â€Å"cool† and have a great outlook for what is â€Å"in style†. These people watch MTV and are up to date with the charts and read teen magazines (for females) and sport magazines (males).Product Positioning Due to the size and diversity of the products, the company deals with; Nike has to rely on various marketing strategies. Much of initial Nike success was due to local grass-roots marketing. Nike uses differentiated marketing for majority of the product ranges. This marketing strategy provides for products that have like-for-like products provided by competitors such as Adidas and Reebok. These market segments have substantially matured, due to which Nike does not need to focus on positioning these products in innovative and newer ways.Niche marketing is applied to certain product categories and geographic segments. Niche is specifically used when new product ranges are introduced. Nike has created a handful of tightly focused collections of shoes, apparel, and accessories, each targeted to a unique consumer segment and attitude. Some of Nike’s original collections were Force, Flight, Jordan, Air Raid, Challenge Court, and Supreme Court. Each collection had its own design, pricing, promotion and advertising strategy, but was connected to Nike and its brand values. (Nike+ iPod positioning):The target market is oblivious to the new advances Apple has built-in to the new Nike Shoe, for there has been no efficient marketing effort to promote the shoe or build awareness around it. This is a new technology that no other sports/apparel industry has tackled before which created a big opportunity for increasing sales for Nike Middle East. Nike already accumulated revenue of $15 billion in 2006 and has the largest market share in the footwear industry, so it is indisputable that a technological advance like this would result in a stream of its’ market’s attention.The target market is indeed brand loyal, and are extrinsic value buyers who focus more on the product’s attributes and the solution a particular product can provide. Also, considering that the majority of the target (adolescents to early boomers in the UAE) have secured jobs and live in middle-to-high class, are not necessarily price aware. Message Strategy As mentioned pr eviously, Nike is a seller of athletic footwear and apparel. By delivering our message using a cognitive approach, our message will convey the attributes that our product can provide as well as impacting our consumers’ buyers decision process. In addition, with the presence of many competitors in the market, it is in our best interest to focus on the experience for Nike+, including the software that supports data transfer from iTunes to the nikeplus. com site. A sensor in Nike+ running shoes tracks data and transmits it to a runner’s iPod, which is automatically uploaded to nikeplus. com when the iPod is synched. Runs in the real world then become meaningful assets in the digital world, allowing runners to compare runs, track their progress, set and manage goals, and issue individual or team challenges to other Nike+ runners around the world.Nike+ is reinventing running by revolutionizing how a brand reaches its audience through meaningful personal experiences, invaluable data brought to life online, and brand-enhancing two-way communication. Campaign Objectives †¢ Increasing market share and sales through the product of Nike+ iPod Sport Kit and Nike+ shoes by the end of 2008. †¢ Increase awareness of the new launch of product (Nike+) in the UAE end of October 2008. †¢ Build a fun music-filled (Nike) brand perception by incorporating dance and music into sports. †¢ Drive the target audience’s attention towards the brand’s (Nike) technological development and support of new trends. Note: The key issues faced by Nike in marketing this product are narrow target segment and inappropriate buzz promotional strategy, therefore, we find a potential opportunity in the creation of this campaign. Competition With Adidas as Nike’s biggest competitor, the merger of Adidas and Reebok in January 2006 has significantly strengthened Adidas presence in the US. The acquisition has made Adidas now holding a market share of 22% in the US shoe industry compared to Nike’s 36%. Nike is now facing a tough competition in maintaining its position as the industry leader. Moreover, as Nike would have loyal customers, there are also people who are brand loyal to other competitors’ brands such as Adidas or New Balance. It will be hard for Nike to attract and gain these customers in expanding its market share. Lastly, there is the rapid change in technology. This trend has asserted further pressure for Nike to be innovative because in the athletic apparel and footwear industry, advances in technology can help a brand gain and retain new customers. If Nike’s research and development does not keep up with this trend, it might run the risks of losing the brands image and sales volume.Competition Positioning One of the major rivals for Nike is the German-based Adidas AG, which has the second largest market share of the athletic footwear industry in the US market (Anonymous, 2006). In fall 2006, Adidas has launched a complete integrated training system for runners in partnership with Polar Electro called Project Fusion. The system integrates Adidas adiStar Fusion apparel and shoes with Polar’s running computer products. As a result, the system enables the runners to have instant feedback and monitoring of heart rate and other information. This poses a significant threat to the Sports kit.However, the Adidas Project Fusion cost more than the Sports Kit. The whole set of system price at a range of 660 dollars and above whereas Sports Kit set costs around 300 to 500 dollars. Strengths/ Weaknesses (What are the strengths/weaknesses of the product The competition? ) Strengths One of the major strength is Nike’s strong brand image in innovation and technological advancement. The newly launched Sports Kit would help Nike in gaining more reputation as a pioneer of developing cutting-edge technology. Secondly, Nike has a large scale of expansion in the worldwide market.As of fiscal year 2005, Nike has a presence in over 160 countries and operates 370 retail stores (Anonymous, 2006). Moreover, with Nike’s strong brand image, many of the customers are brand loyal to Nike. These loyal customers are more willing to adopt Nike’s new products and are more often engaged in repetitive purchase. Lastly, the introduction of the Sport Kit also brings convenience and a new experience of running to the consumers. People are now able to have an analysis of their workout regardless of where they want to exercise. Weakness Since 1996, Nike has been accused of labor abuse in Vietnam and other Asian countries (Nguyen, 1997). Although Nike has taken actions in dealing with these accusations, Nike’s brand and corporate image have suffered. Some customers may refuse to purchase Nike’s products due to its malpractice from manufacturing, and there are also campaigns that gather people to boycott Nike in tempering Nike’s sales and brand image. Moreover, the Sport Kit has the weaknesses of limited functionality and low profit margin which hinders the potential for product growth. The kit has no measurement of heart rate, and problems of accuracy and irreplaceable batteries.The manufacturing cost of a 30 dollars kit is around 7 dollars, so the profit margin is 20 dollars per unit (Carey, 2006). This profit margin is far lower than selling a pair of Nike shoes which usually have a price range of at least 100 dollars. The â€Å"Big Idea† The big idea of the campaign is to use the force of the media to create a fresh Nike universe that infuses the world of sports and the world of music t ogether. This will be achieved by using a raw and edgy tone to fit the new technological side of the product, as well as a comedic twist that the audience is sure to appreciate.The tagline of the whole campaign will be â€Å"Nike+: Tune into your steps† which translates as a metaphorical statement for the capabilities of the new Nike+ shoe. Why will the ‘big idea’ achieve the objects? Because it is a new product, it is important to grab the attention of the audience using humor and also focusing on the instructions for using the shoes and showing the iPod with the shoes because of its’ new launch along with the catchphrase to let the title grab the audience’s desire to know more. Media StrategyIn order to increase awareness of the new launch of the product (Nike+) in the UAE, it is essential to choose media vehicles that best represent our product. The media that will be used to advertise for our product will consist of: †¢ Television †¢ Out door à ¢â‚¬ ¢ Magazines †¢ Cinema projection: †¢ Radio †¢ Internet Television: The age of the audience we’re targeting is 18-25; therefore we will be advertising our product in the channels that are mostly viewed by our target. We will use MBC 2, MBC 4and Dubai one TV.Since our product is combining the worlds of music and sports together, we chose to advertise in melody Arabia, and also in sports channels such as Al-Jazeera Sports and Extreme sports channels. The channels we chose are both Arabic and English channels which will allow us to reach our target audience (people in the UAE) who are from a diverse nationalities. Outdoor: We chose to use outdoor advertising as it is one of the most effective media vehicles. Outdoor advertising cuts through the clutter and in most cases grab people’s attention. In addition, it is cost efficient because of its high frequency.We will place our billboards of our product Nike+iPod in places with high level of congestion sheikh Zaid, Garhoud bridge and Maktoum bridge. Moreover, we decided to place lamp posts in Jumeriah and in bus stops. Magazines: We are going to place our ads in magazines that are read by our target audience, after doing researches and surveys we found that the most appropriate magazines for our product would be Super magazine, PC magazine and AHLAN magazine. Cinema projection: Cinema projection is a non-traditional and an interesting vehicle that we decided to use as a part of our campaign as it will strengthen our campaign.

Emilia Store for Marketing Strategy and Management- myassignmenthelp

Question: Discuss about theEmilia Store for Marketing Strategy and Management. Answer: Main Actors in the case Context Augustin Ray-Celebrated European Businessman Camilo Maria Vega-Friends of Augustin Ray Nicomedes Mallo- Board chairman Emilia, a century old retailer store is the store in the case study, with its main characters being Augustin Ray, Camilo, Maria Vega Nicomedes Mallo. In the case it is explained here it is mentioned that Emilia has been going through various strategic changes in terms of its pricing, its marketing promotions and the look and feel of the store. The store is being renovated to widen its customer base, get youngsters to the store and increase the revenue. The present leader of the store, Augustin Ray is headstrong about his vision and wants to drive the store in that direction, but the results have proved that the strategy of Augustin Ray is not working. Presentation of the problem or the dilemma Augustin Ray is of the opinion that discounting is not the best way to bring customers in the stores; it is like cheating the customers by artificially raising the price and then offering a discount on the same and making profits. In his opinion this is misleading and cheating towards the customers. He is extremely unsupportive of this marketing strategy. He has suggested some measures to counter the effect of discounting by bring in the concept of straight talk, renovating the entire place to lure youngsters and also the strategy of everyday low prices. But all these strategies seem to fall flat, the management is extremely worried about it and have advised Augustin to take corrective actions as seems fit to the store. The falling revenue in two quarters and the drop in footfall is a big concern. The dilemma is what has to be done now, in order to get the sales up and also increase the footfall in the store, at the same time put up a strong show in front of the competitors and de ma sk the effect of online sales. Presentation of different options and Pros and cons of each option Options at hand Pros Cons Hablor claro-Straight talk The communication is strong. It shows that the retailer wants to build a connect with the customer and build trust on the same lines. The strategy does not seem to work out. The customers not being aware of the straight talk. The communication strategy employed here is weak and customers find it condescending. Weak marketing execution Haz Los Calculos-Figure it out Competitive everyday prices. Backed up with huge piles of data. Policy of matching up with any stores price The theory not being tested. No evidence of research, which would guarantee the success of the strategy. Everyday low prices Hits right into the pocket of customer. Its extremely good for a price sensitive market No valid comparison The customer touch is lost Customers does not feel like he is getting something extra Low value proposition Sales Clearance, Weekend Sales Definitely get footfall in the store. Increase the revenue. Customer will feel they are the winner. Spread positive word of mouth. The exact thing which every other store is doing. The margins will be low. No new offering for the customer. Problem Solving: In my opinion, none of the strategies suggested by either Augustin The board members are wrong, or futile, the implementation and execution of the strategies is something which has to be looked at. At the end of case study, by some experts, it has been suggested that product is a big differentiator in sales. Taking a clue from the same, Emilia should focus on building its brand image as the store which provides the high quality product. In all the categories of its product offering, store should ace and not compromise on its product offering. It has been over and over said and in the history it has been mentioned, a customer always pays a price for a product of high quality and standards (Derdenger Kumar, 2013) Target Audience-Emilia in the start has its target audience as old aunties or midwives, who used to shop for their families or kids. This image has to be broken and a new branding and a communication strategy have to be used to break such image. Augustin is absolutely right in redoing the store, make it more contemporary, and get youngsters in the store by matching their taste, a brilliant strategy implemented by him. Breaking the trend is something that everyone should focus on, and Augustin is absolutely right with it. He has understood that if the store has to grow in numbers and increase the revenue, they must and should widen their target audience. The audience targeting is a very important concept in marketing, hence selectively targeting the audience and moderating the look and feel of the store, working on the prices, and couple of more strategies will definitely get numbers on the board (Rock ,2014) Marketing Mix- Emilia should work on its marketing mix. Marketing mix helps to define a clear cut marketing goal and the strategy the store is looking at, hence it should be done on high priority. Focussing on 7P- Product, price, place, promotion , physical evidence, people processes will make the store realize its goals and objectives and a clear cut strategy to achieve them (Baker, 2014) Pricing strategy- As explained in the case, the store since its start has been offering deep discounts for its customers, the store believed strongly that to gain a customer they need to offer him discount. In the process, they have kept on offering huge discounts, which ultimately led to eating into their profit margins. This type of strategy can only be adopted by players who have deep pockets and they want themselves to be positioned as a discounting store. A strict no-no for Emilia. On the contrary, the store should come up with season end sales, weekend sales, stock clearance sales, festival sales etc.; this would be more beneficial as the customers connect more with the brand who understand the needs of customers. Such occasions would make them believe that although the product is of high priced, the store does not want them to loose on the store offering due to its heavy pricing, and thus by offering discount they are doing them a favour. It goes a long way in building a conne ct and relationship with the customers (Armstrong, Kotler, Harker Brennan, 2015).Also, the store should work around the concept of bundle pricing, which says that the store should bundle its product together and offer it to the customers, it is a great improvement over discounting being offered to the customers. The bundling of the product though has to be really thought about, as to which product should be bundled with, and what value will it offer to the customer (Giri Sharma, 2014) Marketing communication- Several times it has been pointed that the store is really not working towards its communication and marketing strategy. Communication is the key concept in customer sales; the communication should be out in the open for its customers and be very clear of its objective. Once the goals of communication are identified, it becomes very easy to work around it.Communication should be spread by combining various channels of marketing, online, bill boards, newspaper ads announcing its sale day, promotion offers, discounts, newsletters, new product offering. Once the customer is engaged with the store and understands the communication brand is offering, the trust and relationship will play its role (Argenti, 2015) Feedback: Customers feedback is really important in retail business. The store should really listen to grievance of its customer, its feedback and also monitor the feedback given on the stores social pages (Serrat, 2017) Once you are listening to your customers, they will eventually realize that they are important to the store and store cares about their needs and concern. And such customers will only help the store come up with its next strategy (Moreira, 2017) Conclusion In the end, I would like to reiterate, reckless sales and clearances would give the store a jump in the revenue only at the start, and it will not be successful in its entire journey. Hence its very important for the board to understand this thing. Focussing on the 7Ps of marketing mix, would make the store understand of its entire marketing strategy and working in that direction would help them to constantly rework and rethink of how to lure the customers (Zeng, Dasgupta Weinberg, 2016). Store should understand what is the target audience and whom they want to target, accordingly use the pricing strategy in line with the audience. A customer will always pay for the product, in which he sees a value, hence, I would propose a value based pricing , instead of cost based pricing and discounts. Discounts should be offered only to make the sales superfluous, and not make it an everyday activity. Heavy discounts also have a tendency to turn the customers negative about the store, as the p resent day customer is really smart, he understands the tactics and strategy behind the discounting, thus too much discounting would make their trust vanish on the store, and also would make them habitual to discount, which in the longer run would be devastating for the store (Nagle, Hogan Zale, 2016) References: Derdenger, T. and Kumar, V., 2013. The dynamic effects of bundling as a product strategy.Marketing Science,32(6), pp.827-859. Rock, D., 2014.Quiet leadership. HarperCollins e-books. Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan. Giri, B.C. and Sharma, S., 2014. Manufacturer's pricing strategy in a two-level supply chain with competing retailers and advertising cost dependent demand.Economic Modelling,38, pp.102-111. Argenti, P.A., 2015.Corporate communication. McGraw-Hill Higher Education. Moreira, M.E., 2017. Incorporating Customer Feedback. InThe Agile Enterprise(pp. 161-173). Apress. Zeng, X., Dasgupta, S. and Weinberg, C.B., 2016. The competitive implications of a no-haggle pricing strategy when others negotiate: Findings from a natural experiment.International Journal of Research in Marketing,33(4), pp.907-923. Nagle, T.T., Hogan, J. and Zale, J., 2016.The Strategy and Tactics of Pricing: New International Edition. Routledge. Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Serrat, O., 2017. The future of social marketing. InKnowledge solutions(pp. 119-128). Springer Singapore.

Project plan Emirates airline and fly Dubai

Executive summary Emirates airline and Fly Dubai provides flight services from the United Arab Emirates to different parts of the world. Fly Dubai is a low-cost airline based in Dubai and provides flights to other destinations. It is rapidly expanding its operations in getting into the international scene. The airline connects with the Emirates airlines to provide flights for the Emirates customers to destinations not served by the Emirates.Advertising We will write a custom assessment sample on Project plan: Emirates airline and fly Dubai specifically for you for only $16.05 $11/page Learn More The airlines have purposed to renovate one of the terminals of the Dubai international airport to improve on the quality of their services. The intended project is a construction of a double perimeter fence all round the terminal. This will improve on the security at the airport leading to increased customer and employee satisfaction. More customers will be attra cted to the services of the airline. Similarly, the employees will be motivated thereby improving on their output. As such, the project has objectives that are in line with the objectives of the different airlines. The perimeter-fencing project is divided into several activities ranging from the initial training on project management, through the construction processes to the final installation of CCTV. Each of these activities has an estimated duration. The whole project is intended to take ten months (about 40 weeks). The project will cost about Dh 100 million (equivalent to about $ 25 million). It is to be executed in the 2011/2012 financial year. The identification of the different activities involved in the project and the precedence relation is essential in ensuring that the project runs smoothly. A Gantt chart showing the start and finish time of each activity as well as their precedence relations will be use in monitoring the progress of the project. By examining the Gantt c hart, activities critical to the project like conducting training, recruitment of professionals, excavation, and the construction of the concrete wall are identified. Much resource can then be channeled to these activities as opposed to the less critical ones to ensure that the project is completed in time. The success of the project will depend on the cooperation of the different individuals involved. Proper communication between the project stakeholders is essential in minimizing the risks involved in the project.Advertising Looking for assessment on project management? Let's see if we can help you! Get your first paper with 15% OFF Learn More Introduction Fly Dubai is an airline that was founded in 2008 to provide low-cost air transport services in the Middle East countries. The airline has its headquarters in Dubai, United Arabs Emirates. It started its flights operations in 2009 with a daily return flight between Dubai and Beirut (Flemming 2009). It was also inten ded to provide daily return flight between Dubai and Amman. The airline was expected to have rapid expansion and offer flights to the other countries in the Middle East, India, parts of Europe, and northern and East Africa (Flemming, 2009). In deed, the airline has had significant growth in its operations over the short period. As a step towards expansion of its operations, Fly Dubai often connect with Emirates airlines to provide flights to some areas that were not served by Emirates. The Emirates customers destined to regions like Djibouti and Alexandria can ‘connect through Dubai to and from an Emirates flight’ (Connecting with flydubai). In order to improve on its operations, Fly Dubai with the support of the Emirates airline has purposed to reconstruct the perimeter fence of the Dubai airport terminal 2, one of the terminals at the Dubai International Airport. Fly Dubai has concrete management team with professionals with modern technical skills.. The issue of secu rity is fundamental in different business and even non-profit organizations. Security becomes one of the key performance drivers in these organizations. Industrial and commercial organizations are more concerned with the security of their premises. One of the measures that can be taken to ensure security of these premises is perimeter fencing. Perimeter fencing can be ‘used very effectively to help with warehouse security, factories, schools, and car park security [whereas] electric powered fencing is important as perimeter security for military bases, power stations, prisons, and construction sites’ (Advanced Perimeter Systems Limited, 2011). CCTV surveillance is essential in detecting agents of a criminal or terrorist act that has occurred in a given situation. The airport has facilities that should be protected in much the same way as those in other business premises. Similarly, there is need to ensure that no criminal and terrorist acts are committed in the internat ional hub. This is achievable if proper screening is possible for thus entering the airport.Advertising We will write a custom assessment sample on Project plan: Emirates airline and fly Dubai specifically for you for only $16.05 $11/page Learn More Thus, the project that is to be considered in this case is perimeter fencing to ensure security in the airport. It will not only include the construction of a physical barrier around the airport but also an establishment of electric powered fence on the perimeter. The project will be accomplished by an installation of CCTV within and around the airport. The project plan Goals and objectives of the project The goals and the objectives of this project are strategically defined in line with the overall business goals and objectives of the organization. The organization is a provider of transport services to passengers and goods. Thus, it aims at increasing its market share by attracting and retaining many clien ts in order to ensure sustainability of its operations. In order to achieve this, the organization intends to provide high quality services to its customers. It also aims at providing a safe working environment for its employees. It is the need of the organization also to operate according to the legal provisions within the United Arabs Emirates and across the borders. An improvement on the airport facilities is one of the measures for ensuring that these business objectives are achieved. The perimeter fencing helps in preventing crimes and terrorist attacks thereby improving security at the airport. This is a busy airport serving several passengers and a number of air cargos with millions of tons of freight and mail. Proper perimeter fencing of the airport will improve on the international recognition of the facility. The airport is a source of employment for thousands of people and a key contributor towards economic development. The safety at the airport is thus very essential in the local and international scene. High level of security in the airport will define the quality of services provided to the customers. More clients will be attracted to the services of organization thereby increasing the market share of the organization. This is in line with the business objectives. Assessment of the business case for the project Reasons for the project The perimeter-fencing project is important for a number of reasons. One reason of the perimeter fencing is enhancement of security (Free No-Hassle Estimate, 2011). The completion of the projects will ensure that only authorized genuine travelers are allowed into the airport. Another reason that is also related with security is the privacy of the airport.Advertising Looking for assessment on project management? Let's see if we can help you! Get your first paper with 15% OFF Learn More The airport is fenced to ensure privacy of some of the operations. Planning of crimes and other terrorist attacks can be minimized of some of the operations such as preparations for departure are kept private. This achieved through proper perimeter fencing. Perimeter fencing is also done for aesthetic purpose (Free No-Hassle Estimate, 2011). It is aimed at improving the physical attractiveness of the airport. The costs The project is projected to cost about Dh. 100million. The airport is intended to have a double fence, a concrete wall, and an electric powered chain link. The amount is subdivided to different activities within the project. This include purchase of construction materials for the concrete wall (Dh 30 million), payment of salaries and wages for the laborers during construction (Dh 24 million), purchase of materials and construction of electric fence (Dh 20 million) and installation of CCTV (Dh 20million). The remaining Dh 6million is left to cater for the emerging issu es during the execution of the whole project. Benefits of the project As has been stated, the project has certain benefits to the organization. It will save the organization the losses that are incurred due to crimes carried out in the airport. This initiative will also ensure compliance with legal provisions. As such, the organization is not bound to suffer other losses like fines by relevant regulatory agencies. The improved security and the attractiveness of the airport will attract more clients to the organization. This will increase the sales at the organization thereby ensuring sustainable operations. The improved working environment will also boost the morale of the airport workers who will in turn deliver their duties responsibly. This will improve on the total output of the organization. Thus, there is linkage between security at the airport, customer satisfaction, and employee satisfaction in the organization. Timescales The project will be implemented in the FY 2011/2012. The project is intended to take a period of about 10 months. However, the benefits of the projects will not be evidenced immediately after its completion. The improved sales and increased customer satisfaction will be evidenced at least a year after the completion of the project. Investment appraisal The organization could carry out, including forgoing the perimeter fencing completely, other alternative projects. It could employee security officers to patrol the areas surrounding the airport in order to detect and prevent intended terrorist attacks and other criminal acts. This is not only costly but also unreliable due to expanse of the surrounding geographical area. The intended project has to be beneficial to the organization. In deed, the perimeter-fencing project is among the most critical. It is estimated that rate of return on this will be about 40% annually. On the hand, the losses that can be associated with forgoing the projects are huge, irregular and may not be predicte d. Assumptions and constraints The business case is based on certain assumptions. Firstly, it is assumed that it is a legal requirement to fence facilities like airport. It is also assumed that the management of the organization is willing to implement the project given the necessary resources. It is also assumed that resources are available. However, the extent of the operations will be regulated by the scarcity of the available resources. The appropriate project planning and management tools The project can be easily managed if it is broken down into simpler subdivisions of project tasks termed as activities. The whole project is divided into two broad categories of activities corresponding to the construction of the two fences. The perimeter-fencing project starts with the construction of inner concrete wall. The activities corresponding to the construction outer fence begin after the trenches have been laid. It is important that the project should be completely exhausted so that all the tasks are included in some activity (Construction planning, n.d). Some of the activities that constitute the whole project have some relations. There are activities that have to be carried out before others can be initiated whereas other activities can be performed simultaneously. There are estimates for the duration to be taken by each of the activities that make up the project. Some activities may not have duration but have to be categorized as activities since the commencement of other activities will depend on them (Construction planning, n.d). There are activities whose start time or completion time can be delayed without affecting the completion time for the project. On the other hand, there activities whose start and finish time cannot be delayed without delaying the whole projects. These are termed as critical activities and a trade-off of resources can be carried out to ensure that there executions are not interrupted. It is important to identify such activities th at depend on the completion of other activities in the entire project chain without time floats. This is necessary to estimate the total project completion time. The project has been broken down to different activities. Some of the activities involve other separate tasks that have been grouped together. The activities involved in the project and their estimated durations in weeks are provided here below. Conducting training and education on project management to different personnel within the organization (3) Procurement of construction materials for the concrete wall (2) Recruitment of skilled professionals (4) Recruitment of unskilled laborers (3) General excavation and demolishing the existing fence (3) Excavation for the utility trenches (4) Construction of the wall (18) Procurement of the construction materials for the outer chain link fence (3) Placement of the framework for the fence (3) Construction of the fence (3) Installation of the electric powered fence above the chain link (2) Constructions of gates (6) Installation of CCTV (2) The above activities have precedence relations that can be defined as follows. The management of the projects will be accomplished by the personnel in the organization and not the hired professionals. It is then necessary to have the different individuals trained before the other activities of the projects can be carried out. Thus, activity A will be the predecessor of all the other activities in the project. Activities B, C, and D can all be done simultaneously after A. Activity E can only be performed after C and D are accomplished since the excavation will require both skilled and unskilled laborers. The excavation for utility trenches (activity F) then follows activity E. The activity G involves the construction of the concrete wall as well as making installations like lighting system. Activities H and I can be performed simultaneously after the completion of activity F (Excavation for the utility trenches). The comp letion of both activities is necessary for the commencement of activity J. Gates will be constructed corresponding to the two layers of fences. Thus, the commencement of activity K has to follow the completion of the activities G and J. the last activity in the project will the installation of CCTV (activity M). Monitoring and control of the project A critical path analysis of the network developed by the above activities indicates that the activities A, C, E, F, G, L, and M fall on the critical paths and the total estimated completion time for the project is 40 weeks. The available resources will be channeled more towards these crucial activities in order to ensure that the set duration of ten months is not exceeded. Some of the have floats and can be delayed for sometime without delaying the whole project. For instance, the start of activity B can be delayed by a maximum of two weeks without affecting the successive projects. Activity D may also be delayed by one week without affe cting activity E. The floats will enable the monitoring and evaluating team to allocate much resource like human hour on the crucial activity to improve the completion time for the project. To monitor the progress of the activities, a Gantt chart will be helpful in providing a visual impression of the activities that should have been performed at a given time (GANTTCHARTS, 2011). The Gantt chart indicates the activities that can be delayed without affecting the project completion time. It shows the starting dates and expected completion dates of the activities (Ganttcharts, 2011). The Gant chart will also indicate the dependency between different activities in the whole project (Sodipo, 2008, p.158). It is then possible to crass the project depending on the resources available. This involves performing a trade-off between time and the available resources until it is uneconomical to reduce further the duration. Managing risks The project may fail to be implemented even if the resourc es are available. This happens since the different stages of the project from its definition and diagnosis to the implementation and final usage involve different individuals. Different levels of stakeholders exist in the process of executing the project. This includes the primary stakeholders, secondary stakeholders and the peripheral stakeholders. Some failures may occur due to a misunderstanding among different stakeholders. This misunderstanding is in turn caused by poor and untimely communication between the key stakeholders. The failures may be minimized through proper identification of the objectives of a given project and the key stakeholders of the project. In this case, an effective means of communication is then identified that ensure a common understanding of the project and its objectives by all the concerned personnel. The timely communication will enable the concerned individuals to provide their opinions concerning the intended project. It will be possible to learn a bout the opinions that are opposed to the project. The conflicting issues that arise may be ironed in time in favor of the project. The different individuals concerned with this particular project have been identified. The different boards have an effective communication with each other and the arising issues can be tackled easily. Failures are also avoided by allocating the responsibilities to the right individuals. Most of the activities involved in this project require expertise in the relevant areas. Proper care will be taken to ensure that the right professionals and skilled workers are hired to carry out such activities. The human resource section in conjunction with the IT Project manager will be responsible for the recruitment of the right professionals for the different assignment. Conclusion The importance of this project for improved operations at the airport is evidenced. The success of the project will depend on the cooperation of all the stakeholders involved in the pr oject. Proper communication of the intended projects to the various stakeholders is essential in ensuring its success. There is need to have a proper coordination of all the activities involved in the organization. Much attention should be given to the critical activities that have been identified in the project. It is also important to examine the previous projects that had been carried out and the challenges that were faced. The failures for this project can be anticipated from the failures that have been experienced in the other projects that have been carried out by the organization. Reference List Advanced Perimeter Systems Limited. 2011. Perimeter Fencing, Electric Perimeter Fencing, Perimeter Management CCTV. Web. Connecting with flydubai. 2011. Emirates can now provide through connections to selected flydubai destinations. Web. Construction planning. N.d. Defining precedence relationship among activities. Web. Flemming, A., 2009. Fly Dubai – Low Cost Airlines Informat ion for Fly Dubai. Web. Free No-Hassle Estimate. 2011. Perimeter fencing. Web. Ganttcharts. 2011. About Gantt charts. Web. Sodipo, E., 2008. Project Management Explained. NY. Web. This assessment on Project plan: Emirates airline and fly Dubai was written and submitted by user Tomas Thompson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Sample Argumentative Essay On Cell Phone Privacy

Sample Argumentative Essay On Cell Phone PrivacyA Sample Argumentative Essay on Cell Phone Privacy has both good and bad in it. The good thing is that there are no rules in writing an argumentative essay and we should be able to have fun with it.This essay can be of great use to you when you're trying to get your point across regarding cell phone privacy. Here are the things that you need to keep in mind:It's Important to Give Details: When writing an argumentative essay on cell phone privacy, it's important to give enough information to show what is not relevant. You also need to talk about what's wrong with the idea and how the problem is handled by each solution. You need to prove to the reader that your argument is convincing. It's also important to include your side of the story as well.When Writing An Argumentative Essay On Cell Phone Privacy: Use Specific Information: Since this kind of essay isn't a very common way to express an opinion on the matter, you need to make sure th at the information that you use is accurate. You want your essay to be persuasive in the best possible way. If you can't use facts and figures, it won't help you at all.It's Important to Give Evidence: In a Sample Argumentative Essay On Cell Phone Privacy, you should be able to provide proof that the information you present is true. It should be included in your essay that you were given details regarding the owner of the phone or you can even include phone numbers, addresses, e-mail addresses and other pertinent information.When Writing An Argumentative Essay On Cell Phone Privacy: Use Proven Solutions: While writing an argumentative essay on cell phone privacy doesn't really seem like it's the right time to write a piece like this, it is really the only time you need to use proven solutions. If you don't know how to write one yourself, you need to hire someone to do it for you.Sample Argumentative Essay On Cell Phone Privacy: A Sample Argumentative Essay On Cell Phone Privacy work s best when you use specific facts. You need to come up with reasons that the information you are presenting is true. You also need to describe how it's fair that people have access to that information.To summarize, here are some tips to keep in mind when writing an argumentative essay on cell phone privacy. This can be a great way to prove a point or even figure out whether or not a certain person is telling the truth. However, this kind of essay shouldn't be used everyday.

Quotes From Pioneer Physician Elizabeth Blackwell

Quotes From Pioneer Physician Elizabeth Blackwell Elizabeth Blackwell, born in Britain, was the first woman in the United States to earn a medical degree. With her sister Emily Blackwell, she founded the New York Infirmary for Women and Children and trained nurses in the American Civil War. Selected Elizabeth Blackwell Quotations For what is done or learned by one class of women becomes, by virtue of their common womanhood, the property of all women.If society will not admit of womans free development, then society must be remodeled.I must have something to engross my thoughts, some object in life which will fill this vacuum, and prevent this sad wearing away of the heart.It is not easy to be a pioneer - but oh, it is fascinating! I would not trade one moment, even the worst moment, for all the riches in the world.A blank wall of social and professional antagonism faces the woman physician that forms a situation of singular and painful loneliness, leaving her without support, respect or professional counsel.The idea of winning a doctors degree gradually assumed the aspect of a great moral struggle, and the moral fight possessed immense attraction for me.Our school education ignores, in a thousand ways, the rules of healthy development.Medicine is so broad a field, so closely interwoven with general interests , dealing as it does with all ages, sexes and classes, and yet of so personal a character in its individual appreciations, that it must be regarded as one of those great departments of work in which the cooperation of men and women is needed to fulfill all its requirements. [about a first anatomical study of the human wrist]  The beauty of the tendons and exquisite arrangements of this part of the body struck my artistic sense, and appealed to the sentiment of reverence with which this anatomical branch of study was ever afterwards invested in my mind.[quoting a professor who turned down her application to another medical school, then her comment on the quote]  You cannot expect us to furnish you with a stick to break our heads with; so revolutionary seemed the attempt of a woman to leave a subordinate position and seek to obtain a complete medical education.The admission of a woman for the first time to a complete medical education and full equality in the privileges and the responsibilities of the profession produced a widespread effect in America. The public press very generally recorded the event,  and expressed a favourable opinion of it.The clear perception of the providential call to women to take their full share in human progress has alwa ys led us to insist upon a full and identical medical education for our students. From the beginning in America, and later on in England, we have always refused to be tempted by specious offers urged upon us to be satisfied with partial or specialised instruction. Thanks be to Heaven, I am on land once more, and never do I wish again to experience that hideous nightmare - a voyage across the ocean.If I were rich I would not begin private practice, but would only experiment; as, however, I am poor, I have no choice.The longer I saw Lady Byron the more she interested me; her insight and judgment are admirable, and I never met a woman whose scientific tendencies seemed so strong.I have at last found a student in whom I can take a great deal of interest Marie Zackrzewska, a German, about twenty-six.The practice of the infirmary, both medical and surgical, was conducted entirely by women; but a board of consulting physicians, men of high standing in the profession, gave it the sanction of their names.[M]y hope rises when I find that the inner heart of a human being may remain pure, notwithstanding some corruption of the outer coverings. About These Quotes Quote collection assembled by Jone Johnson Lewis. Each quotation page in this collection and the entire collection  © Jone Johnson Lewis. This is an informal collection assembled over many years. I regret that I am not able to provide the original source if it is not listed with the quote.

Criminology dissertation literature review Example | Topics and Well Written Essays - 1500 words

Criminology dissertation - Literature review Example Furthermore, it has also been stated that during the criminal treatment, the rape victims are often prejudged and ill-treated. The research of Fawcett Society (2007) stated that in the UK, at least 47,000 adult females are raped every year and according to public approach towards female rape victims, 34% of public consider that the victims are partially or completely liable for being raped as they behaved in flirtatious manner. In a society, it is usually accepted that public have a tendency to perceive victim of rape in somewhat negative manner. People basically observe world as just a place where misfortune happens only to those who earn them. This statement reflects that in several rape circumstances, the incidence is described by considering the situation where victim should have done something in order to evade being victimised. Several researchers have identified that in rape case, victims are regarded as sole initiator of their victimisation (Hart & et. al., 2007). According to Wolfgang (1958), victims’ direct and instantaneous action often leads to misfortune. In rape based action, several authors disputed that victim’s characteristic matter more in comparison to their activities. According to Frederick (1987), factors such as victim’s class, background, image of decency and physical appeal have certain impact on crime liability. Workman & Freeburg (1999) also stated that femal e victim’s physical attractiveness, sexual appetites, degree of intemperance and dress pattern can influence negative ascription in female victimisation. Belknap (1996) noted that the institutional beliefs in gender role stereotyping influence the rape case proceedings in present century. Literally, a woman who appealed to be a victim of rape is treated with doubt. Any past sexual activity on her side is believed to weaken the truth of her claim and as practical matter reduce her right to control the characteristics of her sexual

Psychological theories Essay Example | Topics and Well Written Essays - 1000 words

Psychological theories - Essay Example The probability of an individual being born with certain personality features is very thin in the context of self theories. This implies that the diverse individual experiences that people in a society opens up a probability of having several personality types. Every individual has a specific and unique chance of building a different personality, based on their own experiences and interpretation of the experiences. This paper will analyze the applicability of the Person centered theory to African American women given that they are faced with several problems including racial and gender segregation. A classical self theory is as outlined in Carl Rogers’ theory; person centered theory, variously referred to as person centered theory. In his theory, Carl defines a person as the product of experiences and perceptions. If life is full of experiences, then it can comfortably be predicted to be learning and a growing encounter (integration of experiences into one’s life using perceptions). It is therefore easy to predict that the nature of experiences in different people’s lives could result in markedly similar or characteristic growth. In his theory, Carl makes assumptions to the effect that human beings can be trustworthy and have potential to resolve their problems when they understand themselves without interventions, which makes therapeutic intervention a highly influential part of molding clients. In order for the intervention therapy to take course and effect, there must be a positive attitude from the client’s part, as well as a good relationship between the therapist and the client. Proficiency in theory and counseling techniques was not important according to Carl, as it is for the therapist to understand the potential possessed by clients in their recovery. Apparently, it is the most powerful tool that a therapist can use, as opposed to the views of Bohart and Tallman (1999), (as cited in Corey, 2009,