Probar Conjugation in Spanish, Translations and Examples

The Relationship Between Gilbraltar and the United Kingdom...

According to the Commission’s answer to a question in the Official Journal of the EU , Gibraltar is neither part of the area without internal border controls nor of the customs territory of the European Union. Regarding the Area of freedom, security and justice in Title V of Part Three of the TFEU, Gibraltar is covered by the Protocol allowing the UK to opt into measures adopted regarding that Title, subject to the EU Council’s approval. The same would also apply in relation to the Schengen Protocol, so Gibraltar is only bound by such measures that the UK has opted into in respect of Gibraltar and can exercise frontier controls on people wishing to enter Gibraltar. It is furthermore, bound by the Protocol dealing with the UK’s†¦show more content†¦Gibraltars authorities have expressed concerns that it will give rise to a bad reputation, hindering their financial and banking systems, which have recently gained momentum. In 2004 the Commission, in fact, adopted decisions negatively affecting Gibraltars regime. Firstly, the Commission considered as State Aid the qualified company regime that was then in force and were those that are subject to a reduced negotiable 2 to 10 per cent rate of Corporate Tax. This regime was included the exempted companies, in which a formal investigation was instructed by the EU. An agreement was reached, whereby the UK would submit a new tax regime to the Commission for approval. The UK proposals have, on several occasions, been challenged by Spain. The application of taxes within Gibraltar has more often than not, been raised together with other EU law matters, such as free movement of capital and state aid. The EU, instructing a formal investigation, requiring the UK to submit proposals for a new tax regime for the EU to approve, challenged its tax haven. However, such investigations give rise to a bad reputation hindering their financial and banking systems, which have recently gained momentum. 3.2.3. The airport In the past, political tension and conflicts have been arisen from the airport because of its controversial location within the territory of Gibraltar. 3.1.3.1. Where is it located? The airport

Outline Of The Welfare Agency - 1620 Words

MEMO TO: Mayor Monty Python FROM: Commissioner Dimitri Henry CC: Deputy Mayor Quintin Haynes RE: Proposed Solutions to the Welfare Commission ________________________________________ Objective Inform the Mayor about the Child Welfare Agency and propose solutions to the issues at hand. ________________________________________ As you know, the Agency has recently come under fire from the press because of a number of issues that have come to fruition within the Agency. To highlight a few of the issues, they include the death and arrest of two of our clients as well as a number of news agencies reporting negatively about our personnel. Upon further review of these issues, there appears to be more complexities that need to be addressed on both an internal and external level. Issues This past week, two failed cases occurred days in between each other. Eight-year-old Michelle Moore was found in what has been deemed a homicide in her Newark home and twelve-year-old, Genesis Rincon was arrested for possession of narcotics with intent to distribute. These two clients were both supposed to be under the supervision of our case managers. Upon the conduction of an internal review from our Inspector General, it was found that not only did these caseworkers have a higher amount of absenteeism regarding client check-ups but one of the caseworkers is romantically involved with her superior - an Assistant Commissioner who was recently transferred from a different department.Show MoreRelated1.1 Outline Current Legislation, Guidelines, Policies and Procedures Within Own Uk Home Nation Affecting the Safeguarding of Children and Young People.672 Words   |  3 Pages1.1 outline current legislation, guidelines, policies and procedures within own UK home nation affecting the safe guarding of children and young people. 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Although the programs and policies have changed over the years, as well as social agencies themselves just went through name changes to align withRead MoreThe Legislation And Guidelines That Affect Safeguarding Of Children And Young People Essay1137 Words   |  5 PagesThere is current legislation, guidelines, policies and procedures in the UK whic h are in place to protect the welfare of children and young people. The policies and procedures relate to health and well being, safety and security, personal care and individual rights. The legislation and guidelines that affect safeguarding of children and young people include: The Children Act (1989) which identifies the responsibilities of parents and professionals who must work to ensure the safety of the child.Read MoreOutline Current Legislation Affecting the Safeguarding of Children and Young People815 Words   |  4 Pagesâ€Å"Safeguarding and promoting the welfare of children is defined as: †¢ protecting children from maltreatment †¢ preventing impairment of children’s health or development †¢ ensuring children are growing up in circumstances consistent with the provision of safe and effective care. â€Å" (Dept for Education www.education.gov.uk) There are numerous laws and guidelines in place which aim to protect children from harm, and promote their health and wellbeing. The need for improved legislation has been highlightedRead MorePolicy Is A Fundamental Aspect Of All Agencies. Policies1428 Words   |  6 PagesPolicy is a fundamental aspect of all agencies. Policies are important; as they are what offer guidance to personnel and help them to make appropriate and well informed decisions. Policies help to make decisions, provide instruction, protect employees, and increase accountability if something goes wrong. Policies are especially important in social welfare agencies. Policies help protect clients and help to make their lives better. Policies help social welfare workers to remain unbiased and put theRead MoreCyp Core 3.3 –1.1 Outline Current Legislation, Guidelines, Policies and Procedures Within Own Uk Home Nation Affecting the Safeguarding of Children and Young People.883 Words   |  4 PagesCYP Core 3.3 à ¢â‚¬â€œ1.1 Outline current legislation, guidelines, policies and procedures within own UK Home Nation affecting the safeguarding of children and young people. Child Act 1989 - There has been certain legislation in the United Kingdom along with home policies and procedures that affect the safeguarding of children and young people. Policies and procedures for safeguarding and child protection in England and Wales are the result of the Children Act 1989 and the Children Act 2004 carriedRead MoreOutline Current Legislation, Guidelines, Policies and Procedure Within Own Uk Home Nation Affecting the Safeguarding of Children and Young People766 Words   |  4 Pages1.1 Outline current legislation, guidelines, policies and procedure within own UK Home Nation affecting the safeguarding of children and young people. Any individual who comes into contact with children in their daily line of work â€Å"has a duty to safeguard and promote the welfare of children†. Safeguarding means protecting and promoting the child’s welfare and putting measure in place to prevent abuse. Child protection is protecting a child where there is reason to believe that the child hasRead MoreCypcore33-1.1 Outline Current Legislation, Guidelines, Policies and Procedures Within Own Uk Home Nation Affecting the Safeguarding of Children and Young People.810 Words   |  4 PagesOutline current legislation, guidelines, policies and procedures within own UK Home Nation affecting the safeguarding of children and young people The main points of legislation that support the safeguarding of children are the Children Act 1989, Children Act 2004 and the Childcare Act 2006. The Children Act in 1989 set out principles to guide the work of local authorities and courts and also defined ‘significant harm’ and a child ‘in need’ of intervention. The Children Act 2004 provides theRead MoreThe Code Of Ethics And Education1366 Words   |  6 Pagesfaithfulness to a high ethical standard. Professional behavior of educators in Mobile County wants all educators to strive as a guide to his or her fellow coworker. Ethical codes are to protect the health, safety and general welfare of students and educators. It also outlines many standards of conduct for professional educators and defines, thoroughly, actions of an unethical nature for which will result that all disciplinary actions are justified. As an educator, one should exhibit conduct thatRead MoreWhat Is The Role Of Work For Children And Young People1088 Words   |  5 Pagesgroups of individuals. †¢ The Every Child Matters (ECM) initiative. was launched in 2003 by the UK government, and provides a detailed framework for multi-agency partnerships, placing a duty on local authorities and any agencies in which a partnership exists, to work together to promote child welfare. Concerns about the ineffectiveness of multi-agency working were highlighted in the Laming Inquiry. The ECM initiative responded to this. This policy applies to children up to age 19 (or 24 for children

Police Suicide And Its Effects - 1720 Words

Introduction The primary purpose of this term paper is to talk about police suicide and whether or not it is preventable. While police suicide is an huge issue, the public do not hear much about it nor have enough information. Therefore, it is important to let the public know that it is an issue by spreading awareness and creating prevention methods. Important questions that should be asked are : What is suicide? Why are police officers committing suicide? How many police officers are committing suicide? Can police suicide be prevented? Have guidelines been created in efforts to prevent police suicide? How does the suicide of an officer affect other officers? Identifying the Problem Suicide is when a person purposely takes their own†¦show more content†¦While conducting their studies, Chae and Boyle found that when multiple factors occurred it increased the risk of an officer wanting to commit suicide (2013). Some of the multiple factors mentioned were shift work, critical incidents, stress, and relationship problems (Chae and Boyle, 2013). While officers may have suicide on their minds, most of them do not automatically commit suicide. According to Nanavaty, some of the officers that have committed suicide have shown warning signs (2015). Therefore, it is extremely important for the public, family, friends, and co-workers to be able to identify the warning signs so that an officer from committing suicide can be prevented. Causes for Police Suicide What affects one person does not necessarily affect another person. Police officers have different reasons as to why they commit suicide. There are many causes for committing suicide such as depression, death, retirement, loneliness, stress, relationship problems, alcohol abuse, burnout and physical pain. Most officers do not commit suicide because of just one cause in fact, many officers experience more than one cause at once. Take for example depression, it is a serious illness and because of it officers can lack motivation, not wanting to live, and have a lot of stress. The officer could have stress because of what they have been exposed to such as trauma, irregular work hours, problems in the work force, long periods of

Nike Marketing Communications Plan free essay sample

Nike + iPod [pic] Integrated Marketing Communications Plan Introduction Nike is a seller of athletic footwear and apparel with retail stores and distributors in over 160 countries around the world. Nike creates goods for a wide range of sports, and so they have competition from every sports brand there is, like Reebok and Adidas. With revenue of $15 billion in 2006 and the largest market share in the footwear industry, Nike, Inc. (Nike) is the leading company in the sports and fitness industry. Our Product (Nike+iPod)Nike and Apple formed branding alliances, hoping to utilize each other’s popularity and reputation to increase the sales of their own products. (Proudfoot, 2006) The first product launched by the companies is Nike+ iPod Sport Kit (Sport Kit), which is a wireless system that allows certain designated Nike shoes, Nike+, to send data to an iPod Nano. As the users begin exercising, information on time, distance, calories burned and pace is stored on the Nano (Mossberg Boehret, 2006). This co-branding effort generates several benefits for both parties.Firstly, this ground-breaking product will reinforce each company’s image as innovative and increase their brand equity. Also, the Sport Kit can invigorate and stimulate sales in the mature market for both companies (Anonymous, 2006). This report is a strategy statement that offers a general overview on the dynamics of the industry regarding Nike + iPod’s target market, positioning, competition, SWOT analysis, big idea, and the media used to assist the company increase its’ market share and sales through the product of Nike+ iPod Sport Kit and Nike+ shoes by the end of 2008.Purpose Our campaign is designed to announce the launch of our new product Nike+iPod (Sport Kit), which is a wireless system that allows certain designated Nike shoes, Nike+, to send data to an iPod Nano. Nike is committed to bring inspiration and innovation to athletes. It positions itself as having cutting-edge technology while enhancing athlete’s competitiveness. Target Market The current target market for the product Nike + iPod are elite runners, who are more likely to purchase shoes from the running brand, such as New Balance and Asics.Therefore, it is a narrow target market, in which Nike may confront barriers as most of its sales are generated from the general sports market instead of professional athletes. Therefore, the current target segment is not large enough to generate sales or potential future growth. As a result, we believe that the current target segment of elite runners should be redefined and expanded to include sport fashionistas, technology savvy footwear customers, and people who are interested in sports in general. This would make the product appeal to a broader general public and increase sales potential.This new target market would be defined as sportive adolescents to early boomers of both genders living in the Unit ed Arab Emirates, who love music and love anything that incorporates music into their daily life. These people’s new best friend is their iPod; they carry it with them everywhere, love to escape boredom by listening to music. They love to show off their gizmos. They are laidback and like to look or be â€Å"cool† and have a great outlook for what is â€Å"in style†. These people watch MTV and are up to date with the charts and read teen magazines (for females) and sport magazines (males).Product Positioning Due to the size and diversity of the products, the company deals with; Nike has to rely on various marketing strategies. Much of initial Nike success was due to local grass-roots marketing. Nike uses differentiated marketing for majority of the product ranges. This marketing strategy provides for products that have like-for-like products provided by competitors such as Adidas and Reebok. These market segments have substantially matured, due to which Nike does not need to focus on positioning these products in innovative and newer ways.Niche marketing is applied to certain product categories and geographic segments. Niche is specifically used when new product ranges are introduced. Nike has created a handful of tightly focused collections of shoes, apparel, and accessories, each targeted to a unique consumer segment and attitude. Some of Nike’s original collections were Force, Flight, Jordan, Air Raid, Challenge Court, and Supreme Court. Each collection had its own design, pricing, promotion and advertising strategy, but was connected to Nike and its brand values. (Nike+ iPod positioning):The target market is oblivious to the new advances Apple has built-in to the new Nike Shoe, for there has been no efficient marketing effort to promote the shoe or build awareness around it. This is a new technology that no other sports/apparel industry has tackled before which created a big opportunity for increasing sales for Nike Middle East. Nike already accumulated revenue of $15 billion in 2006 and has the largest market share in the footwear industry, so it is indisputable that a technological advance like this would result in a stream of its’ market’s attention.The target market is indeed brand loyal, and are extrinsic value buyers who focus more on the product’s attributes and the solution a particular product can provide. Also, considering that the majority of the target (adolescents to early boomers in the UAE) have secured jobs and live in middle-to-high class, are not necessarily price aware. Message Strategy As mentioned pr eviously, Nike is a seller of athletic footwear and apparel. By delivering our message using a cognitive approach, our message will convey the attributes that our product can provide as well as impacting our consumers’ buyers decision process. In addition, with the presence of many competitors in the market, it is in our best interest to focus on the experience for Nike+, including the software that supports data transfer from iTunes to the nikeplus. com site. A sensor in Nike+ running shoes tracks data and transmits it to a runner’s iPod, which is automatically uploaded to nikeplus. com when the iPod is synched. Runs in the real world then become meaningful assets in the digital world, allowing runners to compare runs, track their progress, set and manage goals, and issue individual or team challenges to other Nike+ runners around the world.Nike+ is reinventing running by revolutionizing how a brand reaches its audience through meaningful personal experiences, invaluable data brought to life online, and brand-enhancing two-way communication. Campaign Objectives †¢ Increasing market share and sales through the product of Nike+ iPod Sport Kit and Nike+ shoes by the end of 2008. †¢ Increase awareness of the new launch of product (Nike+) in the UAE end of October 2008. †¢ Build a fun music-filled (Nike) brand perception by incorporating dance and music into sports. †¢ Drive the target audience’s attention towards the brand’s (Nike) technological development and support of new trends. Note: The key issues faced by Nike in marketing this product are narrow target segment and inappropriate buzz promotional strategy, therefore, we find a potential opportunity in the creation of this campaign. Competition With Adidas as Nike’s biggest competitor, the merger of Adidas and Reebok in January 2006 has significantly strengthened Adidas presence in the US. The acquisition has made Adidas now holding a market share of 22% in the US shoe industry compared to Nike’s 36%. Nike is now facing a tough competition in maintaining its position as the industry leader. Moreover, as Nike would have loyal customers, there are also people who are brand loyal to other competitors’ brands such as Adidas or New Balance. It will be hard for Nike to attract and gain these customers in expanding its market share. Lastly, there is the rapid change in technology. This trend has asserted further pressure for Nike to be innovative because in the athletic apparel and footwear industry, advances in technology can help a brand gain and retain new customers. If Nike’s research and development does not keep up with this trend, it might run the risks of losing the brands image and sales volume.Competition Positioning One of the major rivals for Nike is the German-based Adidas AG, which has the second largest market share of the athletic footwear industry in the US market (Anonymous, 2006). In fall 2006, Adidas has launched a complete integrated training system for runners in partnership with Polar Electro called Project Fusion. The system integrates Adidas adiStar Fusion apparel and shoes with Polar’s running computer products. As a result, the system enables the runners to have instant feedback and monitoring of heart rate and other information. This poses a significant threat to the Sports kit.However, the Adidas Project Fusion cost more than the Sports Kit. The whole set of system price at a range of 660 dollars and above whereas Sports Kit set costs around 300 to 500 dollars. Strengths/ Weaknesses (What are the strengths/weaknesses of the product The competition? ) Strengths One of the major strength is Nike’s strong brand image in innovation and technological advancement. The newly launched Sports Kit would help Nike in gaining more reputation as a pioneer of developing cutting-edge technology. Secondly, Nike has a large scale of expansion in the worldwide market.As of fiscal year 2005, Nike has a presence in over 160 countries and operates 370 retail stores (Anonymous, 2006). Moreover, with Nike’s strong brand image, many of the customers are brand loyal to Nike. These loyal customers are more willing to adopt Nike’s new products and are more often engaged in repetitive purchase. Lastly, the introduction of the Sport Kit also brings convenience and a new experience of running to the consumers. People are now able to have an analysis of their workout regardless of where they want to exercise. Weakness Since 1996, Nike has been accused of labor abuse in Vietnam and other Asian countries (Nguyen, 1997). Although Nike has taken actions in dealing with these accusations, Nike’s brand and corporate image have suffered. Some customers may refuse to purchase Nike’s products due to its malpractice from manufacturing, and there are also campaigns that gather people to boycott Nike in tempering Nike’s sales and brand image. Moreover, the Sport Kit has the weaknesses of limited functionality and low profit margin which hinders the potential for product growth. The kit has no measurement of heart rate, and problems of accuracy and irreplaceable batteries.The manufacturing cost of a 30 dollars kit is around 7 dollars, so the profit margin is 20 dollars per unit (Carey, 2006). This profit margin is far lower than selling a pair of Nike shoes which usually have a price range of at least 100 dollars. The â€Å"Big Idea† The big idea of the campaign is to use the force of the media to create a fresh Nike universe that infuses the world of sports and the world of music t ogether. This will be achieved by using a raw and edgy tone to fit the new technological side of the product, as well as a comedic twist that the audience is sure to appreciate.The tagline of the whole campaign will be â€Å"Nike+: Tune into your steps† which translates as a metaphorical statement for the capabilities of the new Nike+ shoe. Why will the ‘big idea’ achieve the objects? Because it is a new product, it is important to grab the attention of the audience using humor and also focusing on the instructions for using the shoes and showing the iPod with the shoes because of its’ new launch along with the catchphrase to let the title grab the audience’s desire to know more. Media StrategyIn order to increase awareness of the new launch of the product (Nike+) in the UAE, it is essential to choose media vehicles that best represent our product. The media that will be used to advertise for our product will consist of: †¢ Television †¢ Out door à ¢â‚¬ ¢ Magazines †¢ Cinema projection: †¢ Radio †¢ Internet Television: The age of the audience we’re targeting is 18-25; therefore we will be advertising our product in the channels that are mostly viewed by our target. We will use MBC 2, MBC 4and Dubai one TV.Since our product is combining the worlds of music and sports together, we chose to advertise in melody Arabia, and also in sports channels such as Al-Jazeera Sports and Extreme sports channels. The channels we chose are both Arabic and English channels which will allow us to reach our target audience (people in the UAE) who are from a diverse nationalities. Outdoor: We chose to use outdoor advertising as it is one of the most effective media vehicles. Outdoor advertising cuts through the clutter and in most cases grab people’s attention. In addition, it is cost efficient because of its high frequency.We will place our billboards of our product Nike+iPod in places with high level of congestion sheikh Zaid, Garhoud bridge and Maktoum bridge. Moreover, we decided to place lamp posts in Jumeriah and in bus stops. Magazines: We are going to place our ads in magazines that are read by our target audience, after doing researches and surveys we found that the most appropriate magazines for our product would be Super magazine, PC magazine and AHLAN magazine. Cinema projection: Cinema projection is a non-traditional and an interesting vehicle that we decided to use as a part of our campaign as it will strengthen our campaign.

Emilia Store for Marketing Strategy and Management- myassignmenthelp

Question: Discuss about theEmilia Store for Marketing Strategy and Management. Answer: Main Actors in the case Context Augustin Ray-Celebrated European Businessman Camilo Maria Vega-Friends of Augustin Ray Nicomedes Mallo- Board chairman Emilia, a century old retailer store is the store in the case study, with its main characters being Augustin Ray, Camilo, Maria Vega Nicomedes Mallo. In the case it is explained here it is mentioned that Emilia has been going through various strategic changes in terms of its pricing, its marketing promotions and the look and feel of the store. The store is being renovated to widen its customer base, get youngsters to the store and increase the revenue. The present leader of the store, Augustin Ray is headstrong about his vision and wants to drive the store in that direction, but the results have proved that the strategy of Augustin Ray is not working. Presentation of the problem or the dilemma Augustin Ray is of the opinion that discounting is not the best way to bring customers in the stores; it is like cheating the customers by artificially raising the price and then offering a discount on the same and making profits. In his opinion this is misleading and cheating towards the customers. He is extremely unsupportive of this marketing strategy. He has suggested some measures to counter the effect of discounting by bring in the concept of straight talk, renovating the entire place to lure youngsters and also the strategy of everyday low prices. But all these strategies seem to fall flat, the management is extremely worried about it and have advised Augustin to take corrective actions as seems fit to the store. The falling revenue in two quarters and the drop in footfall is a big concern. The dilemma is what has to be done now, in order to get the sales up and also increase the footfall in the store, at the same time put up a strong show in front of the competitors and de ma sk the effect of online sales. Presentation of different options and Pros and cons of each option Options at hand Pros Cons Hablor claro-Straight talk The communication is strong. It shows that the retailer wants to build a connect with the customer and build trust on the same lines. The strategy does not seem to work out. The customers not being aware of the straight talk. The communication strategy employed here is weak and customers find it condescending. Weak marketing execution Haz Los Calculos-Figure it out Competitive everyday prices. Backed up with huge piles of data. Policy of matching up with any stores price The theory not being tested. No evidence of research, which would guarantee the success of the strategy. Everyday low prices Hits right into the pocket of customer. Its extremely good for a price sensitive market No valid comparison The customer touch is lost Customers does not feel like he is getting something extra Low value proposition Sales Clearance, Weekend Sales Definitely get footfall in the store. Increase the revenue. Customer will feel they are the winner. Spread positive word of mouth. The exact thing which every other store is doing. The margins will be low. No new offering for the customer. Problem Solving: In my opinion, none of the strategies suggested by either Augustin The board members are wrong, or futile, the implementation and execution of the strategies is something which has to be looked at. At the end of case study, by some experts, it has been suggested that product is a big differentiator in sales. Taking a clue from the same, Emilia should focus on building its brand image as the store which provides the high quality product. In all the categories of its product offering, store should ace and not compromise on its product offering. It has been over and over said and in the history it has been mentioned, a customer always pays a price for a product of high quality and standards (Derdenger Kumar, 2013) Target Audience-Emilia in the start has its target audience as old aunties or midwives, who used to shop for their families or kids. This image has to be broken and a new branding and a communication strategy have to be used to break such image. Augustin is absolutely right in redoing the store, make it more contemporary, and get youngsters in the store by matching their taste, a brilliant strategy implemented by him. Breaking the trend is something that everyone should focus on, and Augustin is absolutely right with it. He has understood that if the store has to grow in numbers and increase the revenue, they must and should widen their target audience. The audience targeting is a very important concept in marketing, hence selectively targeting the audience and moderating the look and feel of the store, working on the prices, and couple of more strategies will definitely get numbers on the board (Rock ,2014) Marketing Mix- Emilia should work on its marketing mix. Marketing mix helps to define a clear cut marketing goal and the strategy the store is looking at, hence it should be done on high priority. Focussing on 7P- Product, price, place, promotion , physical evidence, people processes will make the store realize its goals and objectives and a clear cut strategy to achieve them (Baker, 2014) Pricing strategy- As explained in the case, the store since its start has been offering deep discounts for its customers, the store believed strongly that to gain a customer they need to offer him discount. In the process, they have kept on offering huge discounts, which ultimately led to eating into their profit margins. This type of strategy can only be adopted by players who have deep pockets and they want themselves to be positioned as a discounting store. A strict no-no for Emilia. On the contrary, the store should come up with season end sales, weekend sales, stock clearance sales, festival sales etc.; this would be more beneficial as the customers connect more with the brand who understand the needs of customers. Such occasions would make them believe that although the product is of high priced, the store does not want them to loose on the store offering due to its heavy pricing, and thus by offering discount they are doing them a favour. It goes a long way in building a conne ct and relationship with the customers (Armstrong, Kotler, Harker Brennan, 2015).Also, the store should work around the concept of bundle pricing, which says that the store should bundle its product together and offer it to the customers, it is a great improvement over discounting being offered to the customers. The bundling of the product though has to be really thought about, as to which product should be bundled with, and what value will it offer to the customer (Giri Sharma, 2014) Marketing communication- Several times it has been pointed that the store is really not working towards its communication and marketing strategy. Communication is the key concept in customer sales; the communication should be out in the open for its customers and be very clear of its objective. Once the goals of communication are identified, it becomes very easy to work around it.Communication should be spread by combining various channels of marketing, online, bill boards, newspaper ads announcing its sale day, promotion offers, discounts, newsletters, new product offering. Once the customer is engaged with the store and understands the communication brand is offering, the trust and relationship will play its role (Argenti, 2015) Feedback: Customers feedback is really important in retail business. The store should really listen to grievance of its customer, its feedback and also monitor the feedback given on the stores social pages (Serrat, 2017) Once you are listening to your customers, they will eventually realize that they are important to the store and store cares about their needs and concern. And such customers will only help the store come up with its next strategy (Moreira, 2017) Conclusion In the end, I would like to reiterate, reckless sales and clearances would give the store a jump in the revenue only at the start, and it will not be successful in its entire journey. Hence its very important for the board to understand this thing. Focussing on the 7Ps of marketing mix, would make the store understand of its entire marketing strategy and working in that direction would help them to constantly rework and rethink of how to lure the customers (Zeng, Dasgupta Weinberg, 2016). Store should understand what is the target audience and whom they want to target, accordingly use the pricing strategy in line with the audience. A customer will always pay for the product, in which he sees a value, hence, I would propose a value based pricing , instead of cost based pricing and discounts. Discounts should be offered only to make the sales superfluous, and not make it an everyday activity. Heavy discounts also have a tendency to turn the customers negative about the store, as the p resent day customer is really smart, he understands the tactics and strategy behind the discounting, thus too much discounting would make their trust vanish on the store, and also would make them habitual to discount, which in the longer run would be devastating for the store (Nagle, Hogan Zale, 2016) References: Derdenger, T. and Kumar, V., 2013. The dynamic effects of bundling as a product strategy.Marketing Science,32(6), pp.827-859. Rock, D., 2014.Quiet leadership. HarperCollins e-books. Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan. Giri, B.C. and Sharma, S., 2014. Manufacturer's pricing strategy in a two-level supply chain with competing retailers and advertising cost dependent demand.Economic Modelling,38, pp.102-111. Argenti, P.A., 2015.Corporate communication. McGraw-Hill Higher Education. Moreira, M.E., 2017. Incorporating Customer Feedback. InThe Agile Enterprise(pp. 161-173). Apress. Zeng, X., Dasgupta, S. and Weinberg, C.B., 2016. The competitive implications of a no-haggle pricing strategy when others negotiate: Findings from a natural experiment.International Journal of Research in Marketing,33(4), pp.907-923. Nagle, T.T., Hogan, J. and Zale, J., 2016.The Strategy and Tactics of Pricing: New International Edition. Routledge. Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Serrat, O., 2017. The future of social marketing. InKnowledge solutions(pp. 119-128). Springer Singapore.