Law and morality

Law and profound quality Title: a definitive reason for holding fast to the positive proposal of the applied separation of law and ethics is itself an ethical explanation. The fact is to ensure that it is consistently open to the scholar and the normal individual to hold a basic good position in face of the law which is. (MacCormick) Talk about. Test MODEL ANSWER Presentation This conversation centers around the connection among law and ethical quality and the applied separation of the two standards. It is fitting in the first place a meaning of terms. Law can be characterized as an assemblage of rules and standards of system and lead built up and implemented by a political power. Ethical quality can be characterized as a set of principles progressed by a general public or religion or embraced by a person to manage their own behaviour[1]. Generally, as Kant attests in Groundwork of the Metaphysics of Morals[2], ethical quality is an individual concern, while law is a cultural concern. There is an unpredictable nexus among law and ethical quality, the degree and profundity of which has varied after some time and the fittingness of which is the subject of significant discussion. The accompanying critique contains an investigation of the included statement supported by perceptions from famous experts in the field. Law and Morality Law can be recognized from profound quality because a legitimate framework is involved explicit, composed standards and rules deciphered by authorities who are accused of the obligation of applying suitable punishments and granting proper cures. In wide terms, the law and ethical quality have a shared objective, being the decreasing of social mischief or abhorrence. There is without a doubt a generous cover between the lead administered by law and that represented by profound quality and laws are unavoidably regularly decided against an ethical grid. As, the present discussion concerning the period of criminal obligation regarding kids shows, moral analysis is regularly the impetus for change of the law and as Dworkin contends in Law’s Empire, the understanding of the law ought to dive past the dark letter of the legitimate system into the domain of morality[3]. This position is similar to that of Raz in Legal Principles and the Limits of Law[4]. It is regularly hard to graph an unbiased way between the considerable speculations of lawful positivism and lawful moralism, as Koller represented in The Concept of Law and Its Conceptions[5]. Discussion on the issues of ‘natural law’ and ‘morality’ has been tormented by ambiguous definition and incomprehensible phrasing. Indeed, even those positivists who may be portrayed as ‘soft’ or ‘inclusive’ have yielded that there is no required association among profound quality and law, despite the fact that they frequently battle that ethical standards are referenced in deciding the legitimacy of lawful standards, for example, established rights as set forward by Waluchow in The Weak Social Thesis[6]. The renowned Hart/Devlin discussion of the 1950s and 60s started by distribution of the Report of the Committee on Homosexual Offenses and Prostitution (the Wolfenden Report)[7] in 1957 concerned the correct connection among profound quality and law. This discussion in the end observed the contentions for the disengagement of law from private good decisions progressed by Hart prevail upon the moderate belief system of Lord Devlin, who was worried to save the connection for the ‘good’ of society. Hart set forward a hypothesis of positive law, which has been considered as of late by analysts, for example, Orts, who in Positive Law and Systemic Legitimacy: A Comment on Hart and Habermas[8], has contended for special case from the theory of the detachment of profound quality and law along the lines of ‘systemic legitimacy’ drawn from crafted by Habermas. It is surely obvious that basic legitimateness can be utilized to differentiate Hart’s own origination of â€Å"critical morality† and it is presented that Orts is very much established in his focal conflict that advanced positive lawful frameworks must keep up foundational authenticity. MacCormick’s see is clearly right, in spite of the fact that it is truly expressing minimal more than the self-evident. A basic good position should consistently be held even with the law and keeping in mind that the lawful framework is worked by individuals this will definitely be the situation. The law will consistently be guided, somewhat by an ethical compass and profound quality will keep on affecting dynamic and the everyday organization of equity in each side of the lawful framework. Cases, for example, Pretty v United Kingdom (2002)[9] concerning the option to kick the bucket and killing, R v R (1991)[10] concerning assault in marriage, Re A (Children)(2000)[11] in regards to the division of conjoined twins and R v Brown (1993)[12] managing consensual demonstrations of gay sadomasochism, represent that practically speaking (which abrogates the theoretical) the connection among law and profound quality is unified. Finishing up Comments Law oversees lead inside our general public. Ethical quality impacts individual choices identifying with singular lead. The reasonable separation of law and ethics is along these lines, at principal level, hard to relate to exactness. It is consistent with presume that law can be partitioned into two segments. Law comprises of a group of fundamental ideas (its theoretical framework) and of an assemblage of general lawful standards (its meaningful framework). The qualification between these two segments isn't anything but difficult to portray, however generally the basic calculated framework tries to distil the fundamental structure and superstructure of the worldview of law, while the overall considerable framework sets out its ethically concealed, regulating constituent parts. It is presented that in what is a profoundly emotional and regularly unique field of hypothesis, there are no correct answers, however some that are plainly ‘better’ than others. Sane normal law hypothesis unmistakably stays the substance of law immovably in ethical quality and compares lawful rule with moral standard. Along these lines, while applied lawful creed isolates law from ethical quality (in spite of the fact that this need not release itself into positive law), regular law manufactures a mixture. This observer bolsters the line taken by Puchta in Cursus der Institutionen[13], in drawing a qualification among law and ethics which, thusly is as per the Kantian differentiation among legitimateness and profound quality. In this sense the law portrays as far as possible to be forced on singular opportunity of decision, while profound quality is bound to an interior, individual decision which is affected by an abstract feeling of commitment, lead and social obligati on. This recommends the essential association among law and ethical quality is that the law furnishes people with the likelihood to settle on moral decisions with specific parameters. THE END Definite WORD COUNT INCLUDING TEXT OF ANSWER ONLY : 1002 Question content, commentaries and reference index excluded. List of sources Case law as footnoted to standard reference Dworkin R, Law’s Empire (Legal Theory), (1986) Belknap Press Kant, I., Groundwork of the Metaphysics of Morals, (1967) Barnes Noble Koller, P., The Concept of Law and Its Conceptions, (2006) Ratio Juris Vol.19 Issue 2, pp 180 - 196 Orts, E., Positive Law and Systemic Legitimacy: A Comment on Hart and Habermas, (2007) Ratio Juris, Vol. 6 Issue 3, pp 245 278 Puchta, G., Cursus der Institutionen, (2002) (republish of 1850 version), Adamant Media Corporation Raz, Legal Principles and the Limits of Law, (1972) 81 Yale Law Journal 823 Report of the Committee on Homosexual Offenses and Prostitution 1957 (London: HMSO) Cmnd 247 Wallace, G. what's more, Walker, A. D. M., editors, The Definition of Morality, (1970) Methuen Waluchow W., ‘The Weak Social Thesis’ (1989) 9 Oxford Journal of Legal Studies 23 References [1] See for astute remark: Wallace, G. what's more, Walker, A. D. M., editors, The Definition of Morality, (1970) Methuen. [2] Kant, I., Groundwork of the Metaphysics of Morals, (1967) Barnes Noble. [3] Dworkin R, Law’s Empire (Legal Theory), (1986) Belknap Press [4] Raz, ‘Legal Principles and the Limits of Law’ (1972) 81 Yale Law Journal 823. [5] Koller, P., The Concept of Law and Its Conceptions, (2006) Ratio Juris Vol.19 Issue 2, pp 180 - 196. [6] Waluchow W., ‘The Weak Social Thesis’ (1989) 9 Oxford Journal of Legal Studies 23. [7] (1957) (London: HMSO) Cmnd 247. [8] Orts, E., Positive Law and Systemic Legitimacy: A Comment on Hart and Habermas, (2007) Ratio Juris, Vol. 6 Issue 3, pp 245 278. [9] (2002) 35 EHRR 1. [10] (1991) 1 All ER 759. [11] (2000) EWCA Civ 254. [12] (1993) 2 WLR 556. [13] Puchta, G., Cursus der Institutionen, (2002) (reproduce of 1850 version), Adamant Media Corporation.

Anthony Ng Architects Limited Essays

Anthony Ng Architects Limited Essays Anthony Ng Architects Limited Essay Anthony Ng Architects Limited Essay ANTHONY NG ARCHITECTS LIMITED: working towards a paperless future 2011 BSM920 Topics in Advanced Strategy Group D 8/6/2011 1. Presentation Since the 1970s, the structural business in Hong Kong delighted in a splendid development because of land and securities exchange hypothesis. In 1996, the business was very benefit arranged and time cognizant, and substantial administration was one of the primary attributes of the market. The job of the legislature and others foundations, for example, the HKIA (Hong Kong Institute of Architects) are fundamental in the Hong Kong structural industry. Anthony Ng is a planner from Hong Kong who began his own design practice in 1991 in Wan Chai. Because of his visionary and enterprising initiative characteristics, he prevailing with regards to making Anthony Ng a training ready to convey structures on schedule while giving top plans. The firm has been chosen for enormous tasks, for example, the Verbana Heights and most as of late the HK$ 12 billion new air terminal advancement venture in Tung Chung. These enormous tasks made new requirements for the organization so as to improve its presentation. First the quantity of workers should have been expanded, yet with that the administration of data and correspondence additionally should have been improved. In reality, the quantity of people engaged with the task thus the quantity of records should have been sent, dispersed and put away was ensuing. An innovative improvement of the correspondence framework turned into a need; in 1997 Anthony Ng perceived the future capability of utilizing a paperless framework which would then improve the course of data and information in the organization. 2. Towards a paperless compositional practice Inner weights Inhouse Transaction costs financial aspects Physical capacity of archives in the workplace of Anthony Ng was a significant expense for the organization. As a matter of first importance, it was costing time as the following of the archives could take a specific measure of time contingent upon when they had been put away. Also, the extra room utilized for archives was large enough to fit 20 representatives, and concurring on how the quantity of workers was developing consistently, the requirement for space will before long be a need. Third, the archives recording required individual documenting charges too. At last, the correspondence costs were not irrelevant around 40 sends were getting in the workplace consistently, archives should have been copied as well, and the correspondence between Anthony’s Ng representatives and with customers were costing time and cash. There were for Anthony Ng evident in-house exchange costs which should have been diminished. The paperless technique envisioned by Anthony Ng suggested another archive the executives framework, which would then empower the firm to lessen the expenses of individual documenting. The room utilized by the focal recording stockpiling would vanish and permit the organization to expand the quantity of workers. In the structural business and for Anthony Ng, the upper hand lie in the inventiveness and creativity of the plans, yet the principle basic achievement factor is time. The market is very time cognizant as referenced previously. Another archive the executives framework would empower Anthony Ng to spare time on correspondence on account of the utilization of messages, on reports following gratitude to the internet browser. By improving their productivity on the time conveyance of undertaking, the training would maintain a strategic distance from minor postponements, allowing Anthony Ng an upper hand, in light of the fact that in 1997 the innovation was not boundless yet. Outside weights Institutional Based View One of the outer weights was originating from the administration which assumes an immense job in the building business of Hong Kong. The HKIA additionally assumes an enormous job as it is liable for the administration of the expert lead of engineers by causing them to stick to Code of Professional Conduct. These institutional weights accompany rules and standards (affirmation ISO 9000), so the associations look for authenticity and endurance by pleasing to institutional practices (Greenwood et al. 2008). In Anthony Ng case, the bases of the standardization are both a coercive guideline and a psychological disguise (Scott, 1995). The HKIA is an affiliation which is utilizing prizes and punishments to force designers into consistence with the gauges they thought of = COERCIVE REGULATION On the opposite side the administration is a national establishment which support consistence as it is underestimated as the state of affairs done (Oliver 1991, Shenkar 2002) = psychological disguise To react to these institutional weights, Anthony Ng chooses to utilize co-alternative techniques to adapt to government pressures. Figuring out how to manage the Building division was a significant part of the compositional business, as it would help maintaining a strategic distance from significant postponements and loss of agreements. Another part of the co-alternative procedures use by Anthony Ng was to embrace corporate social obligation which is considered as another institutional rationale (Lee, 2008). Notwithstanding measures building and appealing structures, Anthony Ng chose to deal with eco amicable undertakings, which empowered the firm to won the most elevated respect from the HKIA. 3. Tumult The usage of a paperless framework was a change that would happen in a perplexing domain. When beginning to utilize this new framework Anthony Ng didn't have a clue about the genuine result of this change, in light of the fact that there could have been a wide range of impacts that were to a great extent obscure ahead of time. At the point when the staff began utilizing the paperless framework, the association couldn't guarantee that the change would build the efficiency of the organization. Despite the fact that the expenses of the organization would lessen and the data should stream effectively, imagine a scenario where the staff didn't adjust to the new advances or if the customers favored up close and personal correspondence instead of messages. Imagine a scenario where there was an issue with the framework and the reports couldn't be sent. Anthony Ng adjusted to the new change. This implied likewise the specialists (staff and customers) needed to change their behavoiur and consequently the conduct of the organization changed all in all. 4. Advancement The paperless framework was a development for Anthony Ng. On one hand the idea of the change was gradual. They were at that point performing PC helped plan and sharing peripherals. Besides the utilization of web and program innovation was getting progressively normal. So now Anthony Ng chose to begin arranging an Intranet based report watcher and the executives framework. Then again the degree of the change was a change, as the new framework was going to change the manner in which the organization used to work, their correspondence framework, their way of life. This transformative change was important. Among the inside and outer weights referenced previously, we can discover some pushing factors that persuaded the change. One of these components are the high stock expenses. With the execution of the new framework the physical stockpiling of the archives was not longer be important, and this space could now be utilized for fitting more representatives that would be fundamental for working in future undertakings. Not just this work force for dealing with the administration of the physical record would not be important. Another factor is that with the new framework the archives would have been put away in a fitting manner. There would not be physical capacity of the reports, rather the records would have been checked, conveyed and put away in the framework and the printed copy would be given an interesting ID that cross-referenced the softcopy in the framework. Along these lines the recovery and following of the reports would be substantially more precise and productive than the conventional paper-based documenting. The need to share data inside was other of the pushing factors. Getting to Tung Chung, where Anthony Lg’s next venture was occurring, was just conceivable by vessel. Speaking with the staff working there and talking about fundamental issues with them would be very tedious. Accordingly the intranet that would have been actualized would improve correspondence and make it progressively proficient. 5. Effect The execution of the paperless framework will have sway in numerous parts of the association. Most importantly there will be an effect in the correspondence designs. From being paper based to online dependence. The conceivable great effect of this change is the improvement of information’s conveyance both inside remotely and accelerating forms. A truly plausible terrible effect would dodge up close and personal correspondence. There would likewise be an adjustment in culture, in the manner in which design was finished. Presently with all the electronic frameworks there was a dread this could influence the method of working in a negative manner, as there may be an absence of regard for subtleties. There could likewise be a terrible effect of obstruction for the association. As they would percieve this new frameworks as unreliable, on the grounds that they don't have any acquaintance with it or possibly in light of the fact that they favored the customary framework. What is important to be done is to assist adjustment with a decent change supervisor, that keeps up compelling correspondence and includes workers in the change procedure. A decent correspondence methodology, preparing projects, and prize frameworks can assist workers with adapting simpler to the change and to be confident person and focused on it. At long last it ought to be important to improve security and follow the advancement procedure. 6. End Anthony Ng utilized an IT methodology in arrangement with its business technique. For sure IT is significant in the information based procedure of Anthony Ng. By utilizing Henderson and Venkatraman’s key arrangement model maps we can decide the connection between the firm’s procedure and IT. Anthony Ng utilized innovation change with the usage of the new record the executives framework to oversee information and correspondence inside the organization. The

Compare two compay Essay Example | Topics and Well Written Essays - 1000 words - 1

Look at two compay - Essay Example Monetary proportions are critical with regards to dissecting an organization, Google has produce a great deal of income over the most recent couple of years, here is a glance at their budgetary proportions and how well they have really been faring. Every one of these proportions plainly show that Google inc is monetarily stable and there is nothing to stress over for the organization however they have a few contenders and can’t stand to settle for the status quo. Representatives are more than ready to work for Google in light of the fact that the association has built up itself as probably the best organization on the planet, in the year 2007 and 2008 Google was the top organization to work for, it is one of the absolute best organizations over the globe, they treat their workers with a great deal of regard and they take exceptional endeavors to rouse them. This achievement is a direct result of their authority and cross-utilitarian hierarchical structure. Google utilizes the standard of â€Å"70-20-10† this implies the representatives can discuss legitimately with one another, this significantly better correspondence framework has been the way to progress. Formal channels are regularly maintained a strategic distance from by the organization to evade any mistaken assumptions, the staff is in every case profoundly energetic in light of the fact that they have a feeling of conviction that they can contribute massively towards the organization, this feeling of conviction keeps them roused and moves them to stay with performing for the. Apple has been an unrest, their items have been selling like hot cakes, â€Å"it was prior announced that organization is more steady than the US Government.† (Apple has More Money than the US Government) The items sold by apple are principally for amusement, there is a great deal of rivalry in this recorded, apple is without a doubt the current head however things may change inside no time. Dell, Hp and Lenovo give Mac a run for its cash with regards to PC equipment. Media player and Windows working framework are the two fundamental opponents of apple

Kudler Fine Foods IT Security Report and Presentation †Top Threats Free Essays

Kudler Fine Foods IT Security Report and Presentation †Top Threats Team B has been charged to look at the Kudler Fine Foods’ (KFF), visit customer, Customer Loyalty Program that is right now being developed. The group has likewise been approached to guide the framework advancement group to guarantee the framework is built up safely with the goal that it appropriately secures organization information and client data all through all phases of the framework improvement process. In week 2, the group will look at the Customer Loyalty Program for vulnerabilities in various zones of the framework. We will compose a custom exposition test on Kudler Fine Foods IT Security Report and Presentation †Top Threats or then again any comparable point just for you Request Now The investigation will characterize the potential dangers that exist to the security of the organization’s and the customers’ information and data, the potential vulnerabilities every risk may endeavor, and zone of the framework influenced by the dangers. Also, a synopsis of the most basic dangers to Kudler’s Customer Loyalty Program will be given. The accompanying table presents the potential dangers, the potential vulnerabilities every risk may endeavor, and region of the framework affected by the dangers: Area of Systems Danger Potential Vulnerability Systems Unapproved get to Unbound gear room Secrecy penetrate Email that doesn’t utilize filtering of messages Disavowal of Service Absence of inside firewall can prompt worm spread Cataclysmic event Potential issues from absence of excess Sniffing System invasion by means of remote passageway Workstations Unapproved get to Patches not present Sniffing Old programming renditions Catastrophic event Firewall not dynamic Servers Unapproved get to Patches not present Sniffing Old programming variants Catastrophic event Firewall not dynamic Representatives Social Engineering Preparing not present Defilement Troubled Vindictive conduct poor hard working attitude Information Defilement Non made sure about Erasure Decoded information Programming Defilement Non-made sure about Erasure Programming that doesn't representative approved client get to Building Closely following Front entryway that doesn’t have representative security watch Unapproved get to Bargained key card get to Of the potential dangers to Kudler Fine Foods’ Customer Loyalty Program there are two basic dangers found during our evaluation that warrents Kudler’s quick consideration. The first of these dangers is Social Engineering. Social Engineering as indicated by Social-Engineer.org (2013), is â€Å"the demonstration of impacting an individual to achieve objectives that could possibly be in the ‘target’s’ wellbeing. This may incorporate acquiring data, obtaining entrance, or getting the objective to take certain action.† The representatives themselves are the territory of the framework influenced by this danger. Social Engineering abuses their naivety. General absence of involvement with perceiving this sort of assault is a significant purpose behind its prosperity. Training on what Social Engineering is and how to perceive assaults combined with organization approaches composed, set up, and upheld to keep people from disclosing or in any event, appr oaching certain data regardless of the situation is the suggested game-plan. Next is Denial of Service. As per Conklin, White, Williams, Davis, and Cothren (2012), a Denial of Service (DoS) assault is an assault proposed to upset a framework or administration from working ordinarily. The aggressor will endeavor, through methods for smashing the framework, finishing off a signed on meeting, or overpowering a machine with numerous solicitations that makes the machine freeze up or asâ stated crash. Kudler’s Customer Loyalty Program data could be influenced in light of the fact that the program that gets to client data could be made inaccessible by such a DoS assault. This could cause occasions, for example, slow terminal reactions, frameworks going disconnected while refreshing client documents, and causing framework reboots to come back to ordinary activity. This sort of assault abuses the shortcoming of either not having a firewall running in the terminal or server foundation or an inadequately set up firewall permitting too many system solicitations to be dealt with by the framework. Kudler’s IT division ought to know about this and direct a framework check to guarantee that the firewall permits demands from just interior or approved outside sources. As mentioned by Kudler Fine Foods, Team B has directed an assessment of the Customer Loyalty Program concerning the potential dangers and vulnerabilities to their framework. A table introducing these dangers and vulnerabilities just as the territories of the framework influenced has been made accessible for audit. Moreover, a synopsis of the main two basic dangers that must be tended to by Kudler Fine Foods has been given. Step by step instructions to refer to Kudler Fine Foods IT Security Report and Presentation †Top Threats, Essays

Thinking Like A Mountain Article Critique - 1100 Words

Thinking Like A Mountain (Article Critique Sample) Content: NameProfessorCourseDateThinking like A MountainIntroductionAldo Leopold wrote an essay titled Thinking like a Mountain in his book A Sandy County Almanac. Thinking like a mountain intends to arouse human to think within an ecological context. This means that humans should use the intricate web found in natural environments instead of thinking as isolated individuals. Leopold uses a holistic view that has its basis on the entire ecosystem. The essay by Leopold is an explanation of ethics as humans interact with their natural environment. It is essential to note that humans have had challenges with environmental issues and they have struggled with the problems of natural resources. Similarly, nature is struggling with the resource problem because of unethical practices by humans (Brennan 27). These practices include overexploitation of natural resources and indiscriminate killing of animals. In this case, ethics do not occur as universal solutions to operational problem s especially in issues involving natural resources (Flader 2). Ethics provides approaches for handling issues associated with natural resources. Therefore, it is essential to apply ethics when dealing with the profound interconnectedness of aspects found in the ecosystem. Thinking like a Mountain means understanding and appreciating the connected nature of the elements found in the ecosystem. Leopold notes that nature is interconnected to the extent that it has a language. He states, Every living thing pay heed to that call. To the deer it is a reminder of the way of all flesh, to the pine a forecast of midnight scuffles and of blood upon the snow (Leopold 1). This statement shows that the elements of nature understand each other. The opening paragraph of the essay reveals that various ecological aspects interact to influence the life of one of the entities. For instance, the coyote, hunter, pine, wolf and the cowman influence the life of the deer. This shows that nature operates in an interconnected fashion. Nature has the capabilities of communicating with its elements. In this case, the bawl of the wolf echoes down the hills. According to the author, different living things respond to the bawl according to their placement on the food chain. The bawl communicates impeding bloodshed and midnight scuffles to the pine tree. This is a form of communication and the elements of nature respond to its calling. Man has overlooked the interconnectedness in nature during land and resource management. It is essential to note that every element in nature has a possibility of causing negative and positive outcomes for some parts of the ecology (Brennan 28). This passage by Leopold seems to suggest that nature operates in a balanced manner in the absence of humans. This is because humans disrupt the flow of events and leads to unbalanced outcomes. In this case, nature balances hope and fear with the outcome dependent on the location and timing. Wolves keep caribou, moose a nd deer populations in a balanced state. Otherwise, the deer will overgraze and deplete the grazing spaces. Man does not ethically contribute to the sustainability of nature. This is shown by Leopolds statement that, in these days we had never heard of passing up a chance to kill a wolf. In a second we were pumping lead into the pack, but with more excitement than accuracy (Leopold 1). This statement shows the authors excitement in killing a wolf. Human do not appreciate the connected state of nature because killing the wolf has repercussions to the connected ecosystem. Additionally, humans do not appreciate what nature offers to them. Humans do not fully accept the beauty of nature because they are distracted by their events and surroundings. This means that nature always gives to humans. However, humans do not appreciate by reciprocating (Brennan 29). This section shows eight appearances of nature, which are commodity, language, beauty, idealism, discipline, prospects and spirits. These sections have different perspectives about the relationship between nature and humans (Hove 4). In this case, the relationship between humans and nature is characterized by distraction. Leopold was excited about killing the wolf. They spent a number of bullets until their rifles were empty, which shows their distractive nature. In order for humans to understand the destruction of nature they must withdraw from social distractions and flaws that lead them to their destructive tendencies. The destruction of nature leads to an imbalance, which disrupts the interconnectedness of nature. Leopold stepped aside from social flaws when they, reached the old wolf in time to watch a fierce green fire dying in her eyes (Leopold 1). The dying fire made Leopold realize that nature would lose its greenness with the death of the wolf. The absence of wolves from the mountain means that the population of deer will increase. These deer will overgraze on the mountain slopes, leaving a trail of d ust. During this period, Leopold experienced solitude, which gave him an opportunity to see the dying green light. This also gave him an opportunity to adhere to what nature offers to humans.Going to solitude requires a man to retire from his current state or situation and reflect on his actions and the possible outcomes from the actions. The fact that the man is alone enables him to see a clear picture of the outcome of his actions (Brennan 29). In this case, Leopold saw the dimming of a green light. The dimming green light was an indication of the slow disappearance of the balance in nature. The loss of balance will lead to a loss in the interconnected state of nature. The elements of nature act as materials, results and processes that work together for the sustainability of nature. The interconnected state of nature is clearly shown by the realization that the death of the wolves will lead to the loss of diversity and flora in the mountain slopes. Leopold states, I suspect that j ust as a deer here lives in the fear of its wolves, so does a mountain live in mortal fear of its deer. And perhaps with better cause, for while a buck pulled down by wolves can be replaced in two or three years, a range pulled down by too many deer mail fail of replacement in as many decades (Leopold 1). This statement shows that though wolves kill deer, the deer replenish with each season. However, overgrazing on the mountain slopes has devastating effects on the slope because dee... Thinking Like A Mountain Article Critique - 1100 Words Thinking Like A Mountain (Article Critique Sample) Content: NameProfessorCourseDateThinking like A MountainIntroductionAldo Leopold wrote an essay titled Thinking like a Mountain in his book A Sandy County Almanac. Thinking like a mountain intends to arouse human to think within an ecological context. This means that humans should use the intricate web found in natural environments instead of thinking as isolated individuals. Leopold uses a holistic view that has its basis on the entire ecosystem. The essay by Leopold is an explanation of ethics as humans interact with their natural environment. It is essential to note that humans have had challenges with environmental issues and they have struggled with the problems of natural resources. Similarly, nature is struggling with the resource problem because of unethical practices by humans (Brennan 27). These practices include overexploitation of natural resources and indiscriminate killing of animals. In this case, ethics do not occur as universal solutions to operational problem s especially in issues involving natural resources (Flader 2). Ethics provides approaches for handling issues associated with natural resources. Therefore, it is essential to apply ethics when dealing with the profound interconnectedness of aspects found in the ecosystem. Thinking like a Mountain means understanding and appreciating the connected nature of the elements found in the ecosystem. Leopold notes that nature is interconnected to the extent that it has a language. He states, Every living thing pay heed to that call. To the deer it is a reminder of the way of all flesh, to the pine a forecast of midnight scuffles and of blood upon the snow (Leopold 1). This statement shows that the elements of nature understand each other. The opening paragraph of the essay reveals that various ecological aspects interact to influence the life of one of the entities. For instance, the coyote, hunter, pine, wolf and the cowman influence the life of the deer. This shows that nature operates in an interconnected fashion. Nature has the capabilities of communicating with its elements. In this case, the bawl of the wolf echoes down the hills. According to the author, different living things respond to the bawl according to their placement on the food chain. The bawl communicates impeding bloodshed and midnight scuffles to the pine tree. This is a form of communication and the elements of nature respond to its calling. Man has overlooked the interconnectedness in nature during land and resource management. It is essential to note that every element in nature has a possibility of causing negative and positive outcomes for some parts of the ecology (Brennan 28). This passage by Leopold seems to suggest that nature operates in a balanced manner in the absence of humans. This is because humans disrupt the flow of events and leads to unbalanced outcomes. In this case, nature balances hope and fear with the outcome dependent on the location and timing. Wolves keep caribou, moose a nd deer populations in a balanced state. Otherwise, the deer will overgraze and deplete the grazing spaces. Man does not ethically contribute to the sustainability of nature. This is shown by Leopolds statement that, in these days we had never heard of passing up a chance to kill a wolf. In a second we were pumping lead into the pack, but with more excitement than accuracy (Leopold 1). This statement shows the authors excitement in killing a wolf. Human do not appreciate the connected state of nature because killing the wolf has repercussions to the connected ecosystem. Additionally, humans do not appreciate what nature offers to them. Humans do not fully accept the beauty of nature because they are distracted by their events and surroundings. This means that nature always gives to humans. However, humans do not appreciate by reciprocating (Brennan 29). This section shows eight appearances of nature, which are commodity, language, beauty, idealism, discipline, prospects and spirits. These sections have different perspectives about the relationship between nature and humans (Hove 4). In this case, the relationship between humans and nature is characterized by distraction. Leopold was excited about killing the wolf. They spent a number of bullets until their rifles were empty, which shows their distractive nature. In order for humans to understand the destruction of nature they must withdraw from social distractions and flaws that lead them to their destructive tendencies. The destruction of nature leads to an imbalance, which disrupts the interconnectedness of nature. Leopold stepped aside from social flaws when they, reached the old wolf in time to watch a fierce green fire dying in her eyes (Leopold 1). The dying fire made Leopold realize that nature would lose its greenness with the death of the wolf. The absence of wolves from the mountain means that the population of deer will increase. These deer will overgraze on the mountain slopes, leaving a trail of d ust. During this period, Leopold experienced solitude, which gave him an opportunity to see the dying green light. This also gave him an opportunity to adhere to what nature offers to humans.Going to solitude requires a man to retire from his current state or situation and reflect on his actions and the possible outcomes from the actions. The fact that the man is alone enables him to see a clear picture of the outcome of his actions (Brennan 29). In this case, Leopold saw the dimming of a green light. The dimming green light was an indication of the slow disappearance of the balance in nature. The loss of balance will lead to a loss in the interconnected state of nature. The elements of nature act as materials, results and processes that work together for the sustainability of nature. The interconnected state of nature is clearly shown by the realization that the death of the wolves will lead to the loss of diversity and flora in the mountain slopes. Leopold states, I suspect that j ust as a deer here lives in the fear of its wolves, so does a mountain live in mortal fear of its deer. And perhaps with better cause, for while a buck pulled down by wolves can be replaced in two or three years, a range pulled down by too many deer mail fail of replacement in as many decades (Leopold 1). This statement shows that though wolves kill deer, the deer replenish with each season. However, overgrazing on the mountain slopes has devastating effects on the slope because dee...

Army Value Integrity - Free Essay Example

Over the decades, the seven army values have been the rock backbone of the United States army. On the other hand, the values have been the defining aspect of good soldiering as the soldiers and their leaders live by the seven core values. To simplify the vales, they are regarded using the acronym LDRSHIP which represents the values as; Loyalty, Duty, Respect, Selfless, Service, Honor, Integrity and Personal Change (Army Refocuses on Seven Core Value 4). Being an army officer is a job that one as a soldier must uphold with diligent by both men and women in the army. The basic values are taught in training and reinforced all through their varying training drills as well as through a soldiers military career. This essay discusses integrity, and its relevance in military as one of the core values in the Army. According to me, integrity is of considerable importance to the success of an army officer as well as the entire army troop. Doing what is right, even when no one is keeping watch is what is known as Integrity. In military, integrity is one of the army values. According to Tarcza (77), integrity is regarded as the aspect of an individual being honest as well as having strong moral principles. This is one of the expensive values as integrity demands one to be honest in terms of professional and personal relationships. More so, one need to be trustworthy, which in turn inspires trust among people around someone. Honesty demands one to be responsible for every action he/she undertakes as well as always act professionally. In the military, a soldier is supposed to have integrity and pride so as to serve his country honorably. Once the desire to be honorable is lost, a soldier cannot become a professional as well as prospective leader in the military. Being integrity goes beyond doing the right thing when no individual is watching. Adherences to moral/ethical principles as well as pursuit of undiminished condition are two key aspects that ensure integrity is an essential value for a military officer. Through integrity, strength of character is gained as well as the ability for an individual to learn from self-mistakes and focuses on self-improvement. Being an intrinsically motivated thing, integrity helps an individual toward ethical behavior (Matelski 80). With increased diversity in terms of occupation within the military, integrity, value enables a military officer to succeed in any sector within the forces. I.e., either one is the leader, a soldier in the battle, a mechanic, doctor, engineer or any other field, the soldier is able to perform his work within minimal supervision as a result of self-acquired integrity. According to Matelski (78), success without integrity isnt a genuine success. This is due to the fact that, a person with integrity makes value-based decisions, and not decision focused on personal gain. For soldiers focused to be leaders, whether in their team, in a camp or the overall military leader, integrity is a paramount value for good and an effective leadership. Over the years, the need to maintain integrity has remained quiet a task. Breaching of integrity severely hurts a military soldier overshadowing previous success. Breaches of integrity and the resulting consequences are a bitter reminder of the major role and importance of integrity. In summary, integrity remains an important value for an army officer. However, together with the other 6 values, they are contributing to making of a complete army officer. Being a soldier, integrity is an important value for an army to possess. Works cited Army Refocuses on Seven Core Values.? Army Reserve Magazine, vol. 44, no. 3, Fall98, p. 4. Matelski, Thomas R. Growing Army Professionals.? Military Review, vol. 96, no. 5, Sep/Oct2016, pp. 76-83. Tarcza, Kenneth. The Army Values Challenge.? Military Review, vol. 81, no. 1, Jan/Feb2001, p. 77.

Probar Conjugation in Spanish, Translations and Examples

The Relationship Between Gilbraltar and the United Kingdom...

According to the Commission’s answer to a question in the Official Journal of the EU , Gibraltar is neither part of the area without internal border controls nor of the customs territory of the European Union. Regarding the Area of freedom, security and justice in Title V of Part Three of the TFEU, Gibraltar is covered by the Protocol allowing the UK to opt into measures adopted regarding that Title, subject to the EU Council’s approval. The same would also apply in relation to the Schengen Protocol, so Gibraltar is only bound by such measures that the UK has opted into in respect of Gibraltar and can exercise frontier controls on people wishing to enter Gibraltar. It is furthermore, bound by the Protocol dealing with the UK’s†¦show more content†¦Gibraltars authorities have expressed concerns that it will give rise to a bad reputation, hindering their financial and banking systems, which have recently gained momentum. In 2004 the Commission, in fact, adopted decisions negatively affecting Gibraltars regime. Firstly, the Commission considered as State Aid the qualified company regime that was then in force and were those that are subject to a reduced negotiable 2 to 10 per cent rate of Corporate Tax. This regime was included the exempted companies, in which a formal investigation was instructed by the EU. An agreement was reached, whereby the UK would submit a new tax regime to the Commission for approval. The UK proposals have, on several occasions, been challenged by Spain. The application of taxes within Gibraltar has more often than not, been raised together with other EU law matters, such as free movement of capital and state aid. The EU, instructing a formal investigation, requiring the UK to submit proposals for a new tax regime for the EU to approve, challenged its tax haven. However, such investigations give rise to a bad reputation hindering their financial and banking systems, which have recently gained momentum. 3.2.3. The airport In the past, political tension and conflicts have been arisen from the airport because of its controversial location within the territory of Gibraltar. 3.1.3.1. Where is it located? The airport

Outline Of The Welfare Agency - 1620 Words

MEMO TO: Mayor Monty Python FROM: Commissioner Dimitri Henry CC: Deputy Mayor Quintin Haynes RE: Proposed Solutions to the Welfare Commission ________________________________________ Objective Inform the Mayor about the Child Welfare Agency and propose solutions to the issues at hand. ________________________________________ As you know, the Agency has recently come under fire from the press because of a number of issues that have come to fruition within the Agency. To highlight a few of the issues, they include the death and arrest of two of our clients as well as a number of news agencies reporting negatively about our personnel. Upon further review of these issues, there appears to be more complexities that need to be addressed on both an internal and external level. Issues This past week, two failed cases occurred days in between each other. Eight-year-old Michelle Moore was found in what has been deemed a homicide in her Newark home and twelve-year-old, Genesis Rincon was arrested for possession of narcotics with intent to distribute. These two clients were both supposed to be under the supervision of our case managers. Upon the conduction of an internal review from our Inspector General, it was found that not only did these caseworkers have a higher amount of absenteeism regarding client check-ups but one of the caseworkers is romantically involved with her superior - an Assistant Commissioner who was recently transferred from a different department.Show MoreRelated1.1 Outline Current Legislation, Guidelines, Policies and Procedures Within Own Uk Home Nation Affecting the Safeguarding of Children and Young People.672 Words   |  3 Pages1.1 outline current legislation, guidelines, policies and procedures within own UK home nation affecting the safe guarding of children and young people. 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Policies and procedures for safeguarding and child protection in England and Wales are the result of the Children Act 1989 and the Children Act 2004 carriedRead MoreOutline Current Legislation, Guidelines, Policies and Procedure Within Own Uk Home Nation Affecting the Safeguarding of Children and Young People766 Words   |  4 Pages1.1 Outline current legislation, guidelines, policies and procedure within own UK Home Nation affecting the safeguarding of children and young people. Any individual who comes into contact with children in their daily line of work â€Å"has a duty to safeguard and promote the welfare of children†. Safeguarding means protecting and promoting the child’s welfare and putting measure in place to prevent abuse. Child protection is protecting a child where there is reason to believe that the child hasRead MoreCypcore33-1.1 Outline Current Legislation, Guidelines, Policies and Procedures Within Own Uk Home Nation Affecting the Safeguarding of Children and Young People.810 Words   |  4 PagesOutline current legislation, guidelines, policies and procedures within own UK Home Nation affecting the safeguarding of children and young people The main points of legislation that support the safeguarding of children are the Children Act 1989, Children Act 2004 and the Childcare Act 2006. The Children Act in 1989 set out principles to guide the work of local authorities and courts and also defined ‘significant harm’ and a child ‘in need’ of intervention. The Children Act 2004 provides theRead MoreThe Code Of Ethics And Education1366 Words   |  6 Pagesfaithfulness to a high ethical standard. Professional behavior of educators in Mobile County wants all educators to strive as a guide to his or her fellow coworker. Ethical codes are to protect the health, safety and general welfare of students and educators. It also outlines many standards of conduct for professional educators and defines, thoroughly, actions of an unethical nature for which will result that all disciplinary actions are justified. As an educator, one should exhibit conduct thatRead MoreWhat Is The Role Of Work For Children And Young People1088 Words   |  5 Pagesgroups of individuals. †¢ The Every Child Matters (ECM) initiative. was launched in 2003 by the UK government, and provides a detailed framework for multi-agency partnerships, placing a duty on local authorities and any agencies in which a partnership exists, to work together to promote child welfare. Concerns about the ineffectiveness of multi-agency working were highlighted in the Laming Inquiry. The ECM initiative responded to this. This policy applies to children up to age 19 (or 24 for children

Police Suicide And Its Effects - 1720 Words

Introduction The primary purpose of this term paper is to talk about police suicide and whether or not it is preventable. While police suicide is an huge issue, the public do not hear much about it nor have enough information. Therefore, it is important to let the public know that it is an issue by spreading awareness and creating prevention methods. Important questions that should be asked are : What is suicide? Why are police officers committing suicide? How many police officers are committing suicide? Can police suicide be prevented? Have guidelines been created in efforts to prevent police suicide? How does the suicide of an officer affect other officers? Identifying the Problem Suicide is when a person purposely takes their own†¦show more content†¦While conducting their studies, Chae and Boyle found that when multiple factors occurred it increased the risk of an officer wanting to commit suicide (2013). Some of the multiple factors mentioned were shift work, critical incidents, stress, and relationship problems (Chae and Boyle, 2013). While officers may have suicide on their minds, most of them do not automatically commit suicide. According to Nanavaty, some of the officers that have committed suicide have shown warning signs (2015). Therefore, it is extremely important for the public, family, friends, and co-workers to be able to identify the warning signs so that an officer from committing suicide can be prevented. Causes for Police Suicide What affects one person does not necessarily affect another person. Police officers have different reasons as to why they commit suicide. There are many causes for committing suicide such as depression, death, retirement, loneliness, stress, relationship problems, alcohol abuse, burnout and physical pain. Most officers do not commit suicide because of just one cause in fact, many officers experience more than one cause at once. Take for example depression, it is a serious illness and because of it officers can lack motivation, not wanting to live, and have a lot of stress. The officer could have stress because of what they have been exposed to such as trauma, irregular work hours, problems in the work force, long periods of

Nike Marketing Communications Plan free essay sample

Nike + iPod [pic] Integrated Marketing Communications Plan Introduction Nike is a seller of athletic footwear and apparel with retail stores and distributors in over 160 countries around the world. Nike creates goods for a wide range of sports, and so they have competition from every sports brand there is, like Reebok and Adidas. With revenue of $15 billion in 2006 and the largest market share in the footwear industry, Nike, Inc. (Nike) is the leading company in the sports and fitness industry. Our Product (Nike+iPod)Nike and Apple formed branding alliances, hoping to utilize each other’s popularity and reputation to increase the sales of their own products. (Proudfoot, 2006) The first product launched by the companies is Nike+ iPod Sport Kit (Sport Kit), which is a wireless system that allows certain designated Nike shoes, Nike+, to send data to an iPod Nano. As the users begin exercising, information on time, distance, calories burned and pace is stored on the Nano (Mossberg Boehret, 2006). This co-branding effort generates several benefits for both parties.Firstly, this ground-breaking product will reinforce each company’s image as innovative and increase their brand equity. Also, the Sport Kit can invigorate and stimulate sales in the mature market for both companies (Anonymous, 2006). This report is a strategy statement that offers a general overview on the dynamics of the industry regarding Nike + iPod’s target market, positioning, competition, SWOT analysis, big idea, and the media used to assist the company increase its’ market share and sales through the product of Nike+ iPod Sport Kit and Nike+ shoes by the end of 2008.Purpose Our campaign is designed to announce the launch of our new product Nike+iPod (Sport Kit), which is a wireless system that allows certain designated Nike shoes, Nike+, to send data to an iPod Nano. Nike is committed to bring inspiration and innovation to athletes. It positions itself as having cutting-edge technology while enhancing athlete’s competitiveness. Target Market The current target market for the product Nike + iPod are elite runners, who are more likely to purchase shoes from the running brand, such as New Balance and Asics.Therefore, it is a narrow target market, in which Nike may confront barriers as most of its sales are generated from the general sports market instead of professional athletes. Therefore, the current target segment is not large enough to generate sales or potential future growth. As a result, we believe that the current target segment of elite runners should be redefined and expanded to include sport fashionistas, technology savvy footwear customers, and people who are interested in sports in general. This would make the product appeal to a broader general public and increase sales potential.This new target market would be defined as sportive adolescents to early boomers of both genders living in the Unit ed Arab Emirates, who love music and love anything that incorporates music into their daily life. These people’s new best friend is their iPod; they carry it with them everywhere, love to escape boredom by listening to music. They love to show off their gizmos. They are laidback and like to look or be â€Å"cool† and have a great outlook for what is â€Å"in style†. These people watch MTV and are up to date with the charts and read teen magazines (for females) and sport magazines (males).Product Positioning Due to the size and diversity of the products, the company deals with; Nike has to rely on various marketing strategies. Much of initial Nike success was due to local grass-roots marketing. Nike uses differentiated marketing for majority of the product ranges. This marketing strategy provides for products that have like-for-like products provided by competitors such as Adidas and Reebok. These market segments have substantially matured, due to which Nike does not need to focus on positioning these products in innovative and newer ways.Niche marketing is applied to certain product categories and geographic segments. Niche is specifically used when new product ranges are introduced. Nike has created a handful of tightly focused collections of shoes, apparel, and accessories, each targeted to a unique consumer segment and attitude. Some of Nike’s original collections were Force, Flight, Jordan, Air Raid, Challenge Court, and Supreme Court. Each collection had its own design, pricing, promotion and advertising strategy, but was connected to Nike and its brand values. (Nike+ iPod positioning):The target market is oblivious to the new advances Apple has built-in to the new Nike Shoe, for there has been no efficient marketing effort to promote the shoe or build awareness around it. This is a new technology that no other sports/apparel industry has tackled before which created a big opportunity for increasing sales for Nike Middle East. Nike already accumulated revenue of $15 billion in 2006 and has the largest market share in the footwear industry, so it is indisputable that a technological advance like this would result in a stream of its’ market’s attention.The target market is indeed brand loyal, and are extrinsic value buyers who focus more on the product’s attributes and the solution a particular product can provide. Also, considering that the majority of the target (adolescents to early boomers in the UAE) have secured jobs and live in middle-to-high class, are not necessarily price aware. Message Strategy As mentioned pr eviously, Nike is a seller of athletic footwear and apparel. By delivering our message using a cognitive approach, our message will convey the attributes that our product can provide as well as impacting our consumers’ buyers decision process. In addition, with the presence of many competitors in the market, it is in our best interest to focus on the experience for Nike+, including the software that supports data transfer from iTunes to the nikeplus. com site. A sensor in Nike+ running shoes tracks data and transmits it to a runner’s iPod, which is automatically uploaded to nikeplus. com when the iPod is synched. Runs in the real world then become meaningful assets in the digital world, allowing runners to compare runs, track their progress, set and manage goals, and issue individual or team challenges to other Nike+ runners around the world.Nike+ is reinventing running by revolutionizing how a brand reaches its audience through meaningful personal experiences, invaluable data brought to life online, and brand-enhancing two-way communication. Campaign Objectives †¢ Increasing market share and sales through the product of Nike+ iPod Sport Kit and Nike+ shoes by the end of 2008. †¢ Increase awareness of the new launch of product (Nike+) in the UAE end of October 2008. †¢ Build a fun music-filled (Nike) brand perception by incorporating dance and music into sports. †¢ Drive the target audience’s attention towards the brand’s (Nike) technological development and support of new trends. Note: The key issues faced by Nike in marketing this product are narrow target segment and inappropriate buzz promotional strategy, therefore, we find a potential opportunity in the creation of this campaign. Competition With Adidas as Nike’s biggest competitor, the merger of Adidas and Reebok in January 2006 has significantly strengthened Adidas presence in the US. The acquisition has made Adidas now holding a market share of 22% in the US shoe industry compared to Nike’s 36%. Nike is now facing a tough competition in maintaining its position as the industry leader. Moreover, as Nike would have loyal customers, there are also people who are brand loyal to other competitors’ brands such as Adidas or New Balance. It will be hard for Nike to attract and gain these customers in expanding its market share. Lastly, there is the rapid change in technology. This trend has asserted further pressure for Nike to be innovative because in the athletic apparel and footwear industry, advances in technology can help a brand gain and retain new customers. If Nike’s research and development does not keep up with this trend, it might run the risks of losing the brands image and sales volume.Competition Positioning One of the major rivals for Nike is the German-based Adidas AG, which has the second largest market share of the athletic footwear industry in the US market (Anonymous, 2006). In fall 2006, Adidas has launched a complete integrated training system for runners in partnership with Polar Electro called Project Fusion. The system integrates Adidas adiStar Fusion apparel and shoes with Polar’s running computer products. As a result, the system enables the runners to have instant feedback and monitoring of heart rate and other information. This poses a significant threat to the Sports kit.However, the Adidas Project Fusion cost more than the Sports Kit. The whole set of system price at a range of 660 dollars and above whereas Sports Kit set costs around 300 to 500 dollars. Strengths/ Weaknesses (What are the strengths/weaknesses of the product The competition? ) Strengths One of the major strength is Nike’s strong brand image in innovation and technological advancement. The newly launched Sports Kit would help Nike in gaining more reputation as a pioneer of developing cutting-edge technology. Secondly, Nike has a large scale of expansion in the worldwide market.As of fiscal year 2005, Nike has a presence in over 160 countries and operates 370 retail stores (Anonymous, 2006). Moreover, with Nike’s strong brand image, many of the customers are brand loyal to Nike. These loyal customers are more willing to adopt Nike’s new products and are more often engaged in repetitive purchase. Lastly, the introduction of the Sport Kit also brings convenience and a new experience of running to the consumers. People are now able to have an analysis of their workout regardless of where they want to exercise. Weakness Since 1996, Nike has been accused of labor abuse in Vietnam and other Asian countries (Nguyen, 1997). Although Nike has taken actions in dealing with these accusations, Nike’s brand and corporate image have suffered. Some customers may refuse to purchase Nike’s products due to its malpractice from manufacturing, and there are also campaigns that gather people to boycott Nike in tempering Nike’s sales and brand image. Moreover, the Sport Kit has the weaknesses of limited functionality and low profit margin which hinders the potential for product growth. The kit has no measurement of heart rate, and problems of accuracy and irreplaceable batteries.The manufacturing cost of a 30 dollars kit is around 7 dollars, so the profit margin is 20 dollars per unit (Carey, 2006). This profit margin is far lower than selling a pair of Nike shoes which usually have a price range of at least 100 dollars. The â€Å"Big Idea† The big idea of the campaign is to use the force of the media to create a fresh Nike universe that infuses the world of sports and the world of music t ogether. This will be achieved by using a raw and edgy tone to fit the new technological side of the product, as well as a comedic twist that the audience is sure to appreciate.The tagline of the whole campaign will be â€Å"Nike+: Tune into your steps† which translates as a metaphorical statement for the capabilities of the new Nike+ shoe. Why will the ‘big idea’ achieve the objects? Because it is a new product, it is important to grab the attention of the audience using humor and also focusing on the instructions for using the shoes and showing the iPod with the shoes because of its’ new launch along with the catchphrase to let the title grab the audience’s desire to know more. Media StrategyIn order to increase awareness of the new launch of the product (Nike+) in the UAE, it is essential to choose media vehicles that best represent our product. The media that will be used to advertise for our product will consist of: †¢ Television †¢ Out door à ¢â‚¬ ¢ Magazines †¢ Cinema projection: †¢ Radio †¢ Internet Television: The age of the audience we’re targeting is 18-25; therefore we will be advertising our product in the channels that are mostly viewed by our target. We will use MBC 2, MBC 4and Dubai one TV.Since our product is combining the worlds of music and sports together, we chose to advertise in melody Arabia, and also in sports channels such as Al-Jazeera Sports and Extreme sports channels. The channels we chose are both Arabic and English channels which will allow us to reach our target audience (people in the UAE) who are from a diverse nationalities. Outdoor: We chose to use outdoor advertising as it is one of the most effective media vehicles. Outdoor advertising cuts through the clutter and in most cases grab people’s attention. In addition, it is cost efficient because of its high frequency.We will place our billboards of our product Nike+iPod in places with high level of congestion sheikh Zaid, Garhoud bridge and Maktoum bridge. Moreover, we decided to place lamp posts in Jumeriah and in bus stops. Magazines: We are going to place our ads in magazines that are read by our target audience, after doing researches and surveys we found that the most appropriate magazines for our product would be Super magazine, PC magazine and AHLAN magazine. Cinema projection: Cinema projection is a non-traditional and an interesting vehicle that we decided to use as a part of our campaign as it will strengthen our campaign.

Emilia Store for Marketing Strategy and Management- myassignmenthelp

Question: Discuss about theEmilia Store for Marketing Strategy and Management. Answer: Main Actors in the case Context Augustin Ray-Celebrated European Businessman Camilo Maria Vega-Friends of Augustin Ray Nicomedes Mallo- Board chairman Emilia, a century old retailer store is the store in the case study, with its main characters being Augustin Ray, Camilo, Maria Vega Nicomedes Mallo. In the case it is explained here it is mentioned that Emilia has been going through various strategic changes in terms of its pricing, its marketing promotions and the look and feel of the store. The store is being renovated to widen its customer base, get youngsters to the store and increase the revenue. The present leader of the store, Augustin Ray is headstrong about his vision and wants to drive the store in that direction, but the results have proved that the strategy of Augustin Ray is not working. Presentation of the problem or the dilemma Augustin Ray is of the opinion that discounting is not the best way to bring customers in the stores; it is like cheating the customers by artificially raising the price and then offering a discount on the same and making profits. In his opinion this is misleading and cheating towards the customers. He is extremely unsupportive of this marketing strategy. He has suggested some measures to counter the effect of discounting by bring in the concept of straight talk, renovating the entire place to lure youngsters and also the strategy of everyday low prices. But all these strategies seem to fall flat, the management is extremely worried about it and have advised Augustin to take corrective actions as seems fit to the store. The falling revenue in two quarters and the drop in footfall is a big concern. The dilemma is what has to be done now, in order to get the sales up and also increase the footfall in the store, at the same time put up a strong show in front of the competitors and de ma sk the effect of online sales. Presentation of different options and Pros and cons of each option Options at hand Pros Cons Hablor claro-Straight talk The communication is strong. It shows that the retailer wants to build a connect with the customer and build trust on the same lines. The strategy does not seem to work out. The customers not being aware of the straight talk. The communication strategy employed here is weak and customers find it condescending. Weak marketing execution Haz Los Calculos-Figure it out Competitive everyday prices. Backed up with huge piles of data. Policy of matching up with any stores price The theory not being tested. No evidence of research, which would guarantee the success of the strategy. Everyday low prices Hits right into the pocket of customer. Its extremely good for a price sensitive market No valid comparison The customer touch is lost Customers does not feel like he is getting something extra Low value proposition Sales Clearance, Weekend Sales Definitely get footfall in the store. Increase the revenue. Customer will feel they are the winner. Spread positive word of mouth. The exact thing which every other store is doing. The margins will be low. No new offering for the customer. Problem Solving: In my opinion, none of the strategies suggested by either Augustin The board members are wrong, or futile, the implementation and execution of the strategies is something which has to be looked at. At the end of case study, by some experts, it has been suggested that product is a big differentiator in sales. Taking a clue from the same, Emilia should focus on building its brand image as the store which provides the high quality product. In all the categories of its product offering, store should ace and not compromise on its product offering. It has been over and over said and in the history it has been mentioned, a customer always pays a price for a product of high quality and standards (Derdenger Kumar, 2013) Target Audience-Emilia in the start has its target audience as old aunties or midwives, who used to shop for their families or kids. This image has to be broken and a new branding and a communication strategy have to be used to break such image. Augustin is absolutely right in redoing the store, make it more contemporary, and get youngsters in the store by matching their taste, a brilliant strategy implemented by him. Breaking the trend is something that everyone should focus on, and Augustin is absolutely right with it. He has understood that if the store has to grow in numbers and increase the revenue, they must and should widen their target audience. The audience targeting is a very important concept in marketing, hence selectively targeting the audience and moderating the look and feel of the store, working on the prices, and couple of more strategies will definitely get numbers on the board (Rock ,2014) Marketing Mix- Emilia should work on its marketing mix. Marketing mix helps to define a clear cut marketing goal and the strategy the store is looking at, hence it should be done on high priority. Focussing on 7P- Product, price, place, promotion , physical evidence, people processes will make the store realize its goals and objectives and a clear cut strategy to achieve them (Baker, 2014) Pricing strategy- As explained in the case, the store since its start has been offering deep discounts for its customers, the store believed strongly that to gain a customer they need to offer him discount. In the process, they have kept on offering huge discounts, which ultimately led to eating into their profit margins. This type of strategy can only be adopted by players who have deep pockets and they want themselves to be positioned as a discounting store. A strict no-no for Emilia. On the contrary, the store should come up with season end sales, weekend sales, stock clearance sales, festival sales etc.; this would be more beneficial as the customers connect more with the brand who understand the needs of customers. Such occasions would make them believe that although the product is of high priced, the store does not want them to loose on the store offering due to its heavy pricing, and thus by offering discount they are doing them a favour. It goes a long way in building a conne ct and relationship with the customers (Armstrong, Kotler, Harker Brennan, 2015).Also, the store should work around the concept of bundle pricing, which says that the store should bundle its product together and offer it to the customers, it is a great improvement over discounting being offered to the customers. The bundling of the product though has to be really thought about, as to which product should be bundled with, and what value will it offer to the customer (Giri Sharma, 2014) Marketing communication- Several times it has been pointed that the store is really not working towards its communication and marketing strategy. Communication is the key concept in customer sales; the communication should be out in the open for its customers and be very clear of its objective. Once the goals of communication are identified, it becomes very easy to work around it.Communication should be spread by combining various channels of marketing, online, bill boards, newspaper ads announcing its sale day, promotion offers, discounts, newsletters, new product offering. Once the customer is engaged with the store and understands the communication brand is offering, the trust and relationship will play its role (Argenti, 2015) Feedback: Customers feedback is really important in retail business. The store should really listen to grievance of its customer, its feedback and also monitor the feedback given on the stores social pages (Serrat, 2017) Once you are listening to your customers, they will eventually realize that they are important to the store and store cares about their needs and concern. And such customers will only help the store come up with its next strategy (Moreira, 2017) Conclusion In the end, I would like to reiterate, reckless sales and clearances would give the store a jump in the revenue only at the start, and it will not be successful in its entire journey. Hence its very important for the board to understand this thing. Focussing on the 7Ps of marketing mix, would make the store understand of its entire marketing strategy and working in that direction would help them to constantly rework and rethink of how to lure the customers (Zeng, Dasgupta Weinberg, 2016). Store should understand what is the target audience and whom they want to target, accordingly use the pricing strategy in line with the audience. A customer will always pay for the product, in which he sees a value, hence, I would propose a value based pricing , instead of cost based pricing and discounts. Discounts should be offered only to make the sales superfluous, and not make it an everyday activity. Heavy discounts also have a tendency to turn the customers negative about the store, as the p resent day customer is really smart, he understands the tactics and strategy behind the discounting, thus too much discounting would make their trust vanish on the store, and also would make them habitual to discount, which in the longer run would be devastating for the store (Nagle, Hogan Zale, 2016) References: Derdenger, T. and Kumar, V., 2013. The dynamic effects of bundling as a product strategy.Marketing Science,32(6), pp.827-859. Rock, D., 2014.Quiet leadership. HarperCollins e-books. Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan. Giri, B.C. and Sharma, S., 2014. Manufacturer's pricing strategy in a two-level supply chain with competing retailers and advertising cost dependent demand.Economic Modelling,38, pp.102-111. Argenti, P.A., 2015.Corporate communication. McGraw-Hill Higher Education. Moreira, M.E., 2017. Incorporating Customer Feedback. InThe Agile Enterprise(pp. 161-173). Apress. Zeng, X., Dasgupta, S. and Weinberg, C.B., 2016. The competitive implications of a no-haggle pricing strategy when others negotiate: Findings from a natural experiment.International Journal of Research in Marketing,33(4), pp.907-923. Nagle, T.T., Hogan, J. and Zale, J., 2016.The Strategy and Tactics of Pricing: New International Edition. Routledge. Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Serrat, O., 2017. The future of social marketing. InKnowledge solutions(pp. 119-128). Springer Singapore.

Project plan Emirates airline and fly Dubai

Executive summary Emirates airline and Fly Dubai provides flight services from the United Arab Emirates to different parts of the world. Fly Dubai is a low-cost airline based in Dubai and provides flights to other destinations. It is rapidly expanding its operations in getting into the international scene. The airline connects with the Emirates airlines to provide flights for the Emirates customers to destinations not served by the Emirates.Advertising We will write a custom assessment sample on Project plan: Emirates airline and fly Dubai specifically for you for only $16.05 $11/page Learn More The airlines have purposed to renovate one of the terminals of the Dubai international airport to improve on the quality of their services. The intended project is a construction of a double perimeter fence all round the terminal. This will improve on the security at the airport leading to increased customer and employee satisfaction. More customers will be attra cted to the services of the airline. Similarly, the employees will be motivated thereby improving on their output. As such, the project has objectives that are in line with the objectives of the different airlines. The perimeter-fencing project is divided into several activities ranging from the initial training on project management, through the construction processes to the final installation of CCTV. Each of these activities has an estimated duration. The whole project is intended to take ten months (about 40 weeks). The project will cost about Dh 100 million (equivalent to about $ 25 million). It is to be executed in the 2011/2012 financial year. The identification of the different activities involved in the project and the precedence relation is essential in ensuring that the project runs smoothly. A Gantt chart showing the start and finish time of each activity as well as their precedence relations will be use in monitoring the progress of the project. By examining the Gantt c hart, activities critical to the project like conducting training, recruitment of professionals, excavation, and the construction of the concrete wall are identified. Much resource can then be channeled to these activities as opposed to the less critical ones to ensure that the project is completed in time. The success of the project will depend on the cooperation of the different individuals involved. Proper communication between the project stakeholders is essential in minimizing the risks involved in the project.Advertising Looking for assessment on project management? Let's see if we can help you! Get your first paper with 15% OFF Learn More Introduction Fly Dubai is an airline that was founded in 2008 to provide low-cost air transport services in the Middle East countries. The airline has its headquarters in Dubai, United Arabs Emirates. It started its flights operations in 2009 with a daily return flight between Dubai and Beirut (Flemming 2009). It was also inten ded to provide daily return flight between Dubai and Amman. The airline was expected to have rapid expansion and offer flights to the other countries in the Middle East, India, parts of Europe, and northern and East Africa (Flemming, 2009). In deed, the airline has had significant growth in its operations over the short period. As a step towards expansion of its operations, Fly Dubai often connect with Emirates airlines to provide flights to some areas that were not served by Emirates. The Emirates customers destined to regions like Djibouti and Alexandria can ‘connect through Dubai to and from an Emirates flight’ (Connecting with flydubai). In order to improve on its operations, Fly Dubai with the support of the Emirates airline has purposed to reconstruct the perimeter fence of the Dubai airport terminal 2, one of the terminals at the Dubai International Airport. Fly Dubai has concrete management team with professionals with modern technical skills.. The issue of secu rity is fundamental in different business and even non-profit organizations. Security becomes one of the key performance drivers in these organizations. Industrial and commercial organizations are more concerned with the security of their premises. One of the measures that can be taken to ensure security of these premises is perimeter fencing. Perimeter fencing can be ‘used very effectively to help with warehouse security, factories, schools, and car park security [whereas] electric powered fencing is important as perimeter security for military bases, power stations, prisons, and construction sites’ (Advanced Perimeter Systems Limited, 2011). CCTV surveillance is essential in detecting agents of a criminal or terrorist act that has occurred in a given situation. The airport has facilities that should be protected in much the same way as those in other business premises. Similarly, there is need to ensure that no criminal and terrorist acts are committed in the internat ional hub. This is achievable if proper screening is possible for thus entering the airport.Advertising We will write a custom assessment sample on Project plan: Emirates airline and fly Dubai specifically for you for only $16.05 $11/page Learn More Thus, the project that is to be considered in this case is perimeter fencing to ensure security in the airport. It will not only include the construction of a physical barrier around the airport but also an establishment of electric powered fence on the perimeter. The project will be accomplished by an installation of CCTV within and around the airport. The project plan Goals and objectives of the project The goals and the objectives of this project are strategically defined in line with the overall business goals and objectives of the organization. The organization is a provider of transport services to passengers and goods. Thus, it aims at increasing its market share by attracting and retaining many clien ts in order to ensure sustainability of its operations. In order to achieve this, the organization intends to provide high quality services to its customers. It also aims at providing a safe working environment for its employees. It is the need of the organization also to operate according to the legal provisions within the United Arabs Emirates and across the borders. An improvement on the airport facilities is one of the measures for ensuring that these business objectives are achieved. The perimeter fencing helps in preventing crimes and terrorist attacks thereby improving security at the airport. This is a busy airport serving several passengers and a number of air cargos with millions of tons of freight and mail. Proper perimeter fencing of the airport will improve on the international recognition of the facility. The airport is a source of employment for thousands of people and a key contributor towards economic development. The safety at the airport is thus very essential in the local and international scene. High level of security in the airport will define the quality of services provided to the customers. More clients will be attracted to the services of organization thereby increasing the market share of the organization. This is in line with the business objectives. Assessment of the business case for the project Reasons for the project The perimeter-fencing project is important for a number of reasons. One reason of the perimeter fencing is enhancement of security (Free No-Hassle Estimate, 2011). The completion of the projects will ensure that only authorized genuine travelers are allowed into the airport. Another reason that is also related with security is the privacy of the airport.Advertising Looking for assessment on project management? Let's see if we can help you! Get your first paper with 15% OFF Learn More The airport is fenced to ensure privacy of some of the operations. Planning of crimes and other terrorist attacks can be minimized of some of the operations such as preparations for departure are kept private. This achieved through proper perimeter fencing. Perimeter fencing is also done for aesthetic purpose (Free No-Hassle Estimate, 2011). It is aimed at improving the physical attractiveness of the airport. The costs The project is projected to cost about Dh. 100million. The airport is intended to have a double fence, a concrete wall, and an electric powered chain link. The amount is subdivided to different activities within the project. This include purchase of construction materials for the concrete wall (Dh 30 million), payment of salaries and wages for the laborers during construction (Dh 24 million), purchase of materials and construction of electric fence (Dh 20 million) and installation of CCTV (Dh 20million). The remaining Dh 6million is left to cater for the emerging issu es during the execution of the whole project. Benefits of the project As has been stated, the project has certain benefits to the organization. It will save the organization the losses that are incurred due to crimes carried out in the airport. This initiative will also ensure compliance with legal provisions. As such, the organization is not bound to suffer other losses like fines by relevant regulatory agencies. The improved security and the attractiveness of the airport will attract more clients to the organization. This will increase the sales at the organization thereby ensuring sustainable operations. The improved working environment will also boost the morale of the airport workers who will in turn deliver their duties responsibly. This will improve on the total output of the organization. Thus, there is linkage between security at the airport, customer satisfaction, and employee satisfaction in the organization. Timescales The project will be implemented in the FY 2011/2012. The project is intended to take a period of about 10 months. However, the benefits of the projects will not be evidenced immediately after its completion. The improved sales and increased customer satisfaction will be evidenced at least a year after the completion of the project. Investment appraisal The organization could carry out, including forgoing the perimeter fencing completely, other alternative projects. It could employee security officers to patrol the areas surrounding the airport in order to detect and prevent intended terrorist attacks and other criminal acts. This is not only costly but also unreliable due to expanse of the surrounding geographical area. The intended project has to be beneficial to the organization. In deed, the perimeter-fencing project is among the most critical. It is estimated that rate of return on this will be about 40% annually. On the hand, the losses that can be associated with forgoing the projects are huge, irregular and may not be predicte d. Assumptions and constraints The business case is based on certain assumptions. Firstly, it is assumed that it is a legal requirement to fence facilities like airport. It is also assumed that the management of the organization is willing to implement the project given the necessary resources. It is also assumed that resources are available. However, the extent of the operations will be regulated by the scarcity of the available resources. The appropriate project planning and management tools The project can be easily managed if it is broken down into simpler subdivisions of project tasks termed as activities. The whole project is divided into two broad categories of activities corresponding to the construction of the two fences. The perimeter-fencing project starts with the construction of inner concrete wall. The activities corresponding to the construction outer fence begin after the trenches have been laid. It is important that the project should be completely exhausted so that all the tasks are included in some activity (Construction planning, n.d). Some of the activities that constitute the whole project have some relations. There are activities that have to be carried out before others can be initiated whereas other activities can be performed simultaneously. There are estimates for the duration to be taken by each of the activities that make up the project. Some activities may not have duration but have to be categorized as activities since the commencement of other activities will depend on them (Construction planning, n.d). There are activities whose start time or completion time can be delayed without affecting the completion time for the project. On the other hand, there activities whose start and finish time cannot be delayed without delaying the whole projects. These are termed as critical activities and a trade-off of resources can be carried out to ensure that there executions are not interrupted. It is important to identify such activities th at depend on the completion of other activities in the entire project chain without time floats. This is necessary to estimate the total project completion time. The project has been broken down to different activities. Some of the activities involve other separate tasks that have been grouped together. The activities involved in the project and their estimated durations in weeks are provided here below. Conducting training and education on project management to different personnel within the organization (3) Procurement of construction materials for the concrete wall (2) Recruitment of skilled professionals (4) Recruitment of unskilled laborers (3) General excavation and demolishing the existing fence (3) Excavation for the utility trenches (4) Construction of the wall (18) Procurement of the construction materials for the outer chain link fence (3) Placement of the framework for the fence (3) Construction of the fence (3) Installation of the electric powered fence above the chain link (2) Constructions of gates (6) Installation of CCTV (2) The above activities have precedence relations that can be defined as follows. The management of the projects will be accomplished by the personnel in the organization and not the hired professionals. It is then necessary to have the different individuals trained before the other activities of the projects can be carried out. Thus, activity A will be the predecessor of all the other activities in the project. Activities B, C, and D can all be done simultaneously after A. Activity E can only be performed after C and D are accomplished since the excavation will require both skilled and unskilled laborers. The excavation for utility trenches (activity F) then follows activity E. The activity G involves the construction of the concrete wall as well as making installations like lighting system. Activities H and I can be performed simultaneously after the completion of activity F (Excavation for the utility trenches). The comp letion of both activities is necessary for the commencement of activity J. Gates will be constructed corresponding to the two layers of fences. Thus, the commencement of activity K has to follow the completion of the activities G and J. the last activity in the project will the installation of CCTV (activity M). Monitoring and control of the project A critical path analysis of the network developed by the above activities indicates that the activities A, C, E, F, G, L, and M fall on the critical paths and the total estimated completion time for the project is 40 weeks. The available resources will be channeled more towards these crucial activities in order to ensure that the set duration of ten months is not exceeded. Some of the have floats and can be delayed for sometime without delaying the whole project. For instance, the start of activity B can be delayed by a maximum of two weeks without affecting the successive projects. Activity D may also be delayed by one week without affe cting activity E. The floats will enable the monitoring and evaluating team to allocate much resource like human hour on the crucial activity to improve the completion time for the project. To monitor the progress of the activities, a Gantt chart will be helpful in providing a visual impression of the activities that should have been performed at a given time (GANTTCHARTS, 2011). The Gantt chart indicates the activities that can be delayed without affecting the project completion time. It shows the starting dates and expected completion dates of the activities (Ganttcharts, 2011). The Gant chart will also indicate the dependency between different activities in the whole project (Sodipo, 2008, p.158). It is then possible to crass the project depending on the resources available. This involves performing a trade-off between time and the available resources until it is uneconomical to reduce further the duration. Managing risks The project may fail to be implemented even if the resourc es are available. This happens since the different stages of the project from its definition and diagnosis to the implementation and final usage involve different individuals. Different levels of stakeholders exist in the process of executing the project. This includes the primary stakeholders, secondary stakeholders and the peripheral stakeholders. Some failures may occur due to a misunderstanding among different stakeholders. This misunderstanding is in turn caused by poor and untimely communication between the key stakeholders. The failures may be minimized through proper identification of the objectives of a given project and the key stakeholders of the project. In this case, an effective means of communication is then identified that ensure a common understanding of the project and its objectives by all the concerned personnel. The timely communication will enable the concerned individuals to provide their opinions concerning the intended project. It will be possible to learn a bout the opinions that are opposed to the project. The conflicting issues that arise may be ironed in time in favor of the project. The different individuals concerned with this particular project have been identified. The different boards have an effective communication with each other and the arising issues can be tackled easily. Failures are also avoided by allocating the responsibilities to the right individuals. Most of the activities involved in this project require expertise in the relevant areas. Proper care will be taken to ensure that the right professionals and skilled workers are hired to carry out such activities. The human resource section in conjunction with the IT Project manager will be responsible for the recruitment of the right professionals for the different assignment. Conclusion The importance of this project for improved operations at the airport is evidenced. The success of the project will depend on the cooperation of all the stakeholders involved in the pr oject. Proper communication of the intended projects to the various stakeholders is essential in ensuring its success. There is need to have a proper coordination of all the activities involved in the organization. Much attention should be given to the critical activities that have been identified in the project. It is also important to examine the previous projects that had been carried out and the challenges that were faced. The failures for this project can be anticipated from the failures that have been experienced in the other projects that have been carried out by the organization. Reference List Advanced Perimeter Systems Limited. 2011. Perimeter Fencing, Electric Perimeter Fencing, Perimeter Management CCTV. Web. Connecting with flydubai. 2011. Emirates can now provide through connections to selected flydubai destinations. Web. Construction planning. N.d. Defining precedence relationship among activities. Web. Flemming, A., 2009. Fly Dubai – Low Cost Airlines Informat ion for Fly Dubai. Web. Free No-Hassle Estimate. 2011. Perimeter fencing. Web. Ganttcharts. 2011. About Gantt charts. Web. Sodipo, E., 2008. Project Management Explained. NY. Web. This assessment on Project plan: Emirates airline and fly Dubai was written and submitted by user Tomas Thompson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.